Findings show that recent events have had a - Ministry of Civil ...

Benchmark 2007 2008 2009
Fully prepared
Prepared at home
Has a plan
Has survival items
5%
15%
53%
94%
17%
32%
44%
86%
4%
18%
43%
82%
3%
14%
60%*
89%
2010
8%
29%
59%
88%
2011
23%
37%
71%
85%
Preparedness
• Compared to last year, more Otago residents are fully prepared for a disaster (up from 8% to 23% this
year).
• A greater than average proportion of Otago residents are familiar with the Civil Defence information in
the Yellow Pages (82%, cf. 67% national average).
• Otago residents are more likely than average to say that cost is a barrier to being prepared (36%, cf. 16%
national average).
• Otago residents are less likely than average to say it is very important to be prepared for a disaster (49%,
cf. 63% national average).
Advertising and information
• Two thirds (66%) of Otago residents have seen, heard or read any general advertising about preparing
for a disaster.
• Over seven in ten (72%) Otago residents have seen the Civil Defence television advertising.
Sample size = 65
© Colmar Brunton 2011 82