Findings show that recent events have had a - Ministry of Civil ...

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Fully prepared Prepared at home Has a plan Benchmark 2007 2008 2009 Sample size too small 55% Sample size too small 52% Sample size too small 72% Sample size too small 50% 2010 Sample size too small 62% 2011 20% 38% 71% Has survival items 77% 87% 86% 90% 77% 91% Preparedness • One in five (20%) Southland residents are fully prepared for a disaster. • Over nine in ten (91%) Southland residents have an emergency supply of essential items. • Southland residents who have taken steps to prepared for a disaster are more likely than average to say it was the Christchurch earthquakes that prompted them (82%, cf. 65% national average). Southland residents are less likely than average to say that overseas disasters prompted them to prepare for a disaster (7%, cf. 24% national average). Advertising and information • Two thirds (67%) of Southland residents have seen, heard, or read any general information about preparing for a disaster. • Southland residents are less likely than average to have thought about preparing for a disaster (46%, cf. 62% national average), or talked to family and friends (43%, cf. 60% national average) as a result of seeing the Civil Defence TV advertising. • Southland residents are more likely than average to say they have heard non-advertising information about disasters through the radio (33%, cf. 21% national average). Sample size = 65 © Colmar Brunton 2011 84
Disaster awareness • Southland residents are more likely than average to strongly disagree that there will be someone there to help following a disaster (20%, cf. 10% national average) and that there will always be adequate warning before disaster strikes (56%, cf. 41% national average). • Southland residents are less likely to say that a hurricane, cyclone, or storm (34%, cf. 53% national average), a tsunami (58%, cf. 70% national average), or a volcanic eruption (27%, cf. 51% national average) is a disaster that could occur in their lifetime. • In the event of an earthquake, Southland residents are more likely than average to say that you should alert/check on family and friends (76%, cf. 49% national average), and listen to the radio for further information (21%, cf. 8% national average). Sample size = 66 © Colmar Brunton 2011 85
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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We expect to rely more on our local
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People are more likely to say it’
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60% say they have taken steps to pr
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The Christchurch earthquakes were t
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Taken steps to prepare as a result
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84% have emergency survival items.
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Nearly two thirds (63%) have a plan
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How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
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Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
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