Findings show that recent events have had a - Ministry of Civil ...

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More people are aware of the need for an emergency survival plan this year. Unprompted awareness of what households should do to prepare for a disaster Q6a What things do you think households should do to prepare for a disaster? Base: All Respondents: 2009 (n=1000), 2010 (n=1000), 2011 (n=1164). Note: This question was asked for the first time in 2009. © Colmar Brunton 2011 18
60% say they have taken steps to prepare in the last 12 months. (55) People more likely to have taken steps to prepare: •Those aged 30 years or over (64%, cf. 48% of those under 30) •NZ European and Maori (61%, cf. 52% of others) •Those with a personal income over $100k (74%, cf. 59% of those earning less) •Those living in small towns or on farms (65%, cf. 58% of those living in main or provincial cities). This is a substantial increase since the previous wave. (44) Q11a: In the last 12 months, have you taken any steps to prepare yourself or your household for a disaster? Base: All Respondents, 2009 (n = 1000), 2010 (n=1000), 2011 (n=1164) © Colmar Brunton 2011 19
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17: People are more likely to say it’
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
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Fully prepared Prepared at home Ben
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Benchmark 2007 2008 2009 Fully prep
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Fully prepared Prepared at home Ben
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Fully prepared Benchmark 2007 2008
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Benchmark 2007 2008 2009 2010 2011
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Fully prepared Prepared at home Has
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Disaster Awareness • Residents fr
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Disaster awareness • Otago reside
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Disaster awareness • Southland re
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Findings show that recent events have had a - Ministry of Civil ...

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