Findings show that recent events have had a - Ministry of Civil ...

60% say they have taken steps to
prepare in the last 12 months.
(55)
People more likely to have taken steps to prepare:
•Those aged 30 years or over (64%, cf. 48% of those
under 30)
•NZ European and Maori (61%, cf. 52% of others)
•Those with a personal income over $100k (74%, cf.
59% of those earning less)
•Those living in small towns or on farms (65%, cf.
58% of those living in main or provincial cities).
This is a substantial
increase since the
previous wave.
(44)
Q11a: In the last 12 months, have you taken any steps to prepare yourself or your household for a
disaster? Base: All Respondents, 2009 (n = 1000), 2010 (n=1000), 2011 (n=1164)
© Colmar Brunton 2011 19