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Disaster awareness • Similar to past years, Manawatu residents are more likely than average to say that a flood is a disaster that could occur in their lifetime (72%, cf. 57% national average). They are also more likely to say that a fire could occur in their lifetime (35%, cf. 23% national average). • In the event of an earthquake, Manawatu residents are less likely than average to say people should ‘drop, cover, and hold’ (no respondents mentioned this, cf. 9% national average), however they are more likely to say that you should alert or check on family/friends/neighbours (63%, cf. 49% national average), and stay where you are/stay put (22%, cf. 9% national average). Sample size = 64 © Colmar Brunton 2011 72
Fully prepared Prepared at home Benchmark 2007 2008 2009 Sample Sample Sample Sample size too size too size too size too small small small small 2010 Sample size too small 2011 16% 35% Has a plan 62% 42% 68% 40% 72% 59% Has survival items 100% 87% 87% 92% 80% 82% Preparedness • In Gisborne, preparedness levels are significantly higher than average in the following preparedness diagnostics: • You have a good understanding of the types of disasters that could occur in New Zealand, and the chances of them occurring (95%, cf. 82% national average) • You have a good understanding of what the effects would be if a disaster struck in your area (94%, cf. 84% national average). • When it comes to information about preparing for a disaster, Gisborne residents are more likely than average to say they can get information from a local or regional council (42%, cf. 27% national average). • Gisborne residents who have taken steps in the past 12 months to prepare for a disaster are more likely than average to say that disasters that have occurred in New Zealand (other than the Christchurch earthquake) (37%, cf. 17% national average) and tsunami warnings (11%, cf. 2% national average) have prompted them to take these steps. Sample size = 65 © Colmar Brunton 2011 73
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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© Colmar Brunton 2011 13
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We expect to rely more on our local
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People are more likely to say it’
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60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
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Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
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Page 69 and 70: Fully prepared Prepared at home Ben
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Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re
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