Findings show that recent events have had a - Ministry of Civil ...

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Finding information before a disaster. This year respondents are much more likely to say they can find information at a Civil Defence website. (26) (10) Q12 Before a disaster, where can you get information about how to prepare for a disaster? Base: All Respondents: Benchmark (n= 1001), 2007 (n= 1000), 2008 (n= 1016), 2009 (n=1000), 2010 (n=1000), 2011 (n=1164). Note: The top ten results for 2011 are shown. © Colmar Brunton 2011 50
Actions to take during and after an Earthquake. (43) Respondents are more likely to say they need to move to a safe place, and check on family and friends. The increase in the proportion of people saying ‘go outside/into the open’ needs to be addressed in campaign messaging. Q9b Now imagine that there is a strong earthquake in your area, what actions should people take during and immediately following a strong earthquake? Base: All Respondents: Benchmark (n= 1001), 2007 (n= 1000), 2008 (n= 1016), 2009 (n=1000), 2010 (n=1000), 2011 (n=1164). Note: nly the top ten results for 2011 are shown. © Colmar Brunton 2011 51
Page 1 and 2: July 2011 © Colmar Brunton 2011 1
Page 3 and 4: How the survey was carried out •
Page 5 and 6: Executive summary (continued) • P
Page 7 and 8: Executive summary (continued) The a
Page 9 and 10: © Colmar Brunton 2011 9
Page 11 and 12: There is greater awareness of poten
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 49: © Colmar Brunton 2011 49
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 69 and 70: Fully prepared Prepared at home Ben
Page 73 and 74: Fully prepared Prepared at home Ben
Page 75 and 76: Fully prepared Benchmark 2007 2008
Page 79 and 80: Fully prepared Prepared at home Has
Page 81 and 82: Disaster Awareness • Residents fr
Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re

Findings show that recent events have had a - Ministry of Civil ...

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