Findings show that recent events have had a - Ministry of Civil ...

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Advertising and information • Over six in ten Bay of Plenty residents have seen, heard, or read any general advertising about preparing for a disaster (62%). • Around three quarters of Bay of Plenty residents have seen the Civil Defence advertising (74%, cf. 63% national average). • Bay of Plenty residents are less likely than average to state that they heard non-advertising information about disasters via word of mouth (3%, cf. 11% national average). The main source of non-advertising information about disasters was via television (46% say they saw non-advertising information through the television). Disaster awareness •Bay of Plenty residents are more likely than average to say that in the event of a tsunami warning, people should locate or check their mobile phone (6%, cf. 1% national average). Sample size = 71 © Colmar Brunton 2011 66
Benchmark 2007 2008 2009 Fully prepared 1% 7% 10% 6% 2010 6% 2011 12% Prepared at home 13% 33% 24% 25% 34% 25% Has a plan 37% 51% 42% 56% 55% 45% Has survival items 87% 91% 93% 80% 74% 84% Preparedness • A quarter of Northland residents are prepared at home (25%). • Over eight in ten Northland residents have an emergency supply of essential items (84%). • In Northland, preparedness levels are significantly lower than average in four of the preparedness diagnostics, including: • You have a good understanding of the types of disasters that could occur in New Zealand, and the chances of them occurring (67%, cf. 82% national average) • You have a good understanding of what the effects would be if a disaster struck in your area (70%, cf. 84% national average) • You are familiar with the Civil Defence information in the Yellow Pages (52%, cf. 67% national average) • You have an emergency survival plan for your household (45%, cf. 63% national average). • However Northland residents are more likely than average to say they regularly attend meetings with community groups about disaster planning (18%, cf. 10% national average). Sample size = 65 © Colmar Brunton 2011 67
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July 2011 © Colmar Brunton 2011 1
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How the survey was carried out •
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Executive summary (continued) • P
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Executive summary (continued) The a
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© Colmar Brunton 2011 9
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There is greater awareness of poten
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© Colmar Brunton 2011 13
Page 15 and 16: We expect to rely more on our local
Page 17 and 18: People are more likely to say it’
Page 19 and 20: 60% say they have taken steps to pr
Page 21 and 22: The Christchurch earthquakes were t
Page 23 and 24: Taken steps to prepare as a result
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Page 27 and 28: 84% have emergency survival items.
Page 29 and 30: Nearly two thirds (63%) have a plan
Page 31 and 32: How prepared is New Zealand? Have a
Page 33 and 34: Nearly one fifth (18%) are fully pr
Page 35 and 36: How prepared is New Zealand (when a
Page 37 and 38: Most at risk when disaster strikes
Page 41 and 42: Where seen/heard or read disaster a
Page 45 and 46: 81% who have seen the ads have done
Page 47 and 48: Awareness of the getthru.govt.nz we
Page 51 and 52: Actions to take during and after an
Page 55 and 56: Conclusions (continued) • Awarene
Page 59 and 60: Benchmark 2007 2008 2009 2010 2011
Page 63 and 64: Benchmark 2007 2008 2009 Fully prep
Page 65: Benchmark 2007 2008 2009 2010 2011
Page 69 and 70: Fully prepared Prepared at home Ben
Page 71 and 72: Benchmark 2007 2008 2009 Fully prep
Page 73 and 74: Fully prepared Prepared at home Ben
Page 75 and 76: Fully prepared Benchmark 2007 2008
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Page 83 and 84: Disaster awareness • Otago reside
Page 85: Disaster awareness • Southland re
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