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policy - The Black Vault

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THE BDM CORPORATION<br />

'mistake' and 63 percent had said it was 'morally wrong'."5/ In fact, no<br />

such percentage of the American people had spoken on the issue. Mr. Harris<br />

might more accurately have stated: "our polls indicate that these percentages<br />

of the American people held these views."<br />

It is dangerous to take the results of polls as an absolutely accurate<br />

reflection of the US public's attitude toward the war because of the<br />

varying levels of information held by the public concerning foreign <strong>policy</strong><br />

issues.6/ Despite the fact that the US government had years to explain the<br />

war to the people and that the media reported the war in great detail to<br />

the exte.it that it has been called "the most reported war in history,"<br />

widespread ignorance existed concerning even basic information about<br />

"Vietnam and the war. Further, it is important to note that some of the<br />

public will take a position on an issue about which they know very little.<br />

Hence, it is valid to question the accuracy and even the importance of<br />

assertions by pollsters that the US public was taking specific stands on<br />

individual policies related to the war effort. 7/<br />

<strong>The</strong> second reason the polls do not provide a very accurate and meaningful<br />

description of the public's opinion on the war arises from the<br />

weaknesses of the testing instruments themselves, that is weaknesses which<br />

are directly linked to problems in the questions asked.8/ Depending on the<br />

way the questions were phrased, varying responses could be obtained from 59<br />

the population sample being polled. Typically more "hawkish" responses<br />

were elicited by questions that gave information about government policies,<br />

that mentioned the President's name and that employed emotion evoking words 1<br />

like "national defense" or "the nation's enemy." Since the reaction to the<br />

wording of a question can evoke dramatically different responses from the<br />

individuals being polled, great care has to be taken in assessing the<br />

"meaning of the polls.<br />

?: Finally, the polls are suspect as measures of the public's reactions<br />

to policies because of the use politicians have made of polls and the<br />

polling device. Politicians have consistently distorted the implications -<br />

of polls to support and defend their policies.9/<br />

1-4

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