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THE BDM CORPORATION of quick and obvious success, that support begins to decline gradually over time as casualties mount or success appears to be remote or unachievable. Over the long term, carefully orchestrated attempts to build up public support for a government war policy have little permanent effect. results that count. It is Spokesmen for extreme elements in the US, both left and right, do not reflect the opinions of the vast majority of Americans, nor do those spokesmen have any appreciable influence on attitudes and opinions of the general public. The opinion patterns of youth, educated people, laborers, and blacks (the major subgroups considered in this stody) are remarkably similar, although the degree (percentage) of support or opposition for any given issue will differ between these subgroups. M * • ' "' 1-26 :ý;7 A
THE BDM CORPORATION CHAPTER 1 ENDNOTES 1. Maxwell D. Taylor, Swords and Plowshares (New York: W.W. Norton & Co., Inc., 1972), p. 401. 2. Bill D. Moyers, "One Thing We Learned," Foreign Affairs, July 1968, p. 657. 3. See Chapter 5 for discussion of articulate spokesmen of both the right and the left. 4. -44 Particularly in the age of television, the public image and personality of a candidate or a spokesman for any given issue(s) c.an influ- -A ence the statistical pattern of voting to some degree. 5. Louis Harris, The Anguish of Change (N.Y.: W. W. Norton & Co., 1973), p. 3. 6. John E. Mueller, War, Presidents and Public Oinion (N.Y.: John Wiley & Sons, Inc., 1973), p. 2. For instance, in 1964 a cross section of the Americanpublic was asked, "Do you happen to know what kind of government China has right now - whether it is democratic or communist?" 28% admitted they did nnt know. By 1968 the self-confessed ignorance had dropped to 24%. Thus, when the public is asked questions concerning US-Chinese foreign policy issues, it is uncertain what credence can be placed in the polls results. 7. Michael Wheeler, Lies, Damn Lies, and Statistics (N.Y.: Liveright, 1976), p. 141 discusses the general lack of understanding of foreign affairs that is evident among large parts of the US population and is also reflected in the understanding of Vietnam-related questions. In March 1966, American participation in the Vietnam war was rapidly escalating and the war had dcminated the news for two years. Nevertheless, a poll taken at that time indicated t hat only 47% of the American people could name Saigon as the capital of the So.jth and only 41% could identify Hanoi as the capital of North Vietram. See also: Gabriel A. Almond, The American People and Foreig.n Policy (New York: Frederick A. Praeger-, 1965), discusses American public opinion on 4 foreign policy issues. His excellent work examines changes in the r "foreign policy mood" since the post World War II period. He further examines regional differences in public attitudes concerning foreign affairs. Barry Hughes, The Domestic Context of American Foreign Policy (San Francisco: W.H. Freeman and Co., 1978) pp. 23-24 comments that it t is more accurate to talk about three "publics" instead of one. The first "public" consists of people who are unaware of all but the most major events in foreign affairs - like the launching of Sputnik - and have either no opinions or generally weak ones. Hughes indicates that this group is about 30 percent of the total adult population. 1-27 _77,' A X.J
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Page 4 and 5: THE DCORPORATION 791,5 Jones Branch
Page 6 and 7: THr. BDM CORPORATION PREFACE * A. F
Page 8 and 9: " HE BDM CORPORATION B. CONTEXT OF
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Page 13 and 14: TýE BDM CORPORATION TABLE OF CONTE
Page 15 and 16: THE BDM CORPORATION TABLE OF CONTEN
Page 17 and 18: THE BDM CORPORATION Figure LIST OF
Page 19 and 20: THE BDM CORPORATION _-I INSIGHTS Su
Page 21 and 22: THE BDM CORPORATION INSIGHTS Changi
Page 23 and 24: THE BDM CORPORATION" LESSONS Each m
Page 25 and 26: ThE BDM CORPORATION INSIGHTS Domest
Page 27 and 28: THE BDM CORPORATION CHAPTER 1 SUPPO
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Page 33 and 34: THE BDM CORPORATION k By 1944 76 pe
Page 35 and 36: THE BDM CORPORATION POLL QUESTION A
Page 37 and 38: THE BDM CORPORATION .1 the peace ta
Page 39 and 40: THE BDM CORPORATION war was less pr
Page 41 and 42: THE BDM CORPORATION losses among US
Page 43 and 44: THE BDM CORPORATION of college stud
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Page 47 and 48: THE BDM CORPORATION In this overvie
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Page 51: THE BDM CORPORATION to persuasive o
Page 55 and 56: THE BDM CORPORATION Daily Tribute c
Page 57 and 58: THE BDM CORPORATION Lipset's number
Page 59 and 60: THE BDM CORPORATION CHAPTER 2 CHANG
Page 61 and 62: THE 3DM CORPORATION The allied succ
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Page 65 and 66: THE BDM CORPORATION The civil right
Page 67 and 68: THE BDM CORPORATION f 1966. King st
Page 69 and 70: THE BDM CORPORATION (3) More import
Page 71 and 72: THE BDM CORPORATION Before the Viet
Page 73 and 74: THE BDM CORPORATION sympathizing wi
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Page 79 and 80: THE BDM CORPORATION t This action c
Page 81 and 82: THE BDM CORPORATION the early 1970s
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Page 85 and 86: THE BDM CORPORATION concluded that
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Page 89 and 90: THE BDM CORPORATION growth - activi
Page 91 and 92: THE BDM CORPORATION 444 the Neutral
Page 93 and 94: THE BDM CORPORATION which followed
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Page 97 and 98: THE BDM CORPORATION 8. Ibid. Weber
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THE BuM CORPORATION 38. Ibid, p. 29
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THE BDM u)RPORATION CHAPTER 3 THE M
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THE 8DM CORPORATION become 2. The M
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THE BDMC'CORPORATION individuals an
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THE BDM CORPORATION during the Viet
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THE BDM CORPORATION The administrat
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THE BDM CORPORATION their reporting
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THE BDM CORPORATION the area. One h
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THE BDM CORPORATION In his January
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V THE BDM CORPORATION throughout Ni
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THE BDM CORPORATION ki• J 1972 el
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THE BDM CORPORATION served a consid
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THE BDM CORPORATION 114. Ibid., p.
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THE BDM CORPORATION 32 The attacks
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THE BDM CORPORATION 1 51. Ibid. dat
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THE BDM CORPORATION •J 61. In a n
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THE BDM CORPORATION CHAPTER 4 US EC
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THE BDM CORPORATION B. THE US ECONO
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THE BDM CORPORATION RECESSION TROUG
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THE BDM CORPORATION S, tf 2. Anti-I
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THE BDM CORPORATION "relative meits
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THE 8DM CORPORATION continued to de
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THE BDM CORPORATION Sbutter. The da
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THE BDM CORPORATION year a number o
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THE BDM CORPORATION $41.1 billion.
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THE BDM CORPORATION 4 U.S. BALANCE
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THE BDM CORPORATION i I r abroad an
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THE BDM CORPORATION E. NIXON ADMINI
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.t THE BDM CORPORATION , 1 PERCENT
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THE EDM CORPORATION Meanwhile, the
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THE BD, CORPORATION F aggressive mi
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THE BDM CORPORATION CHAPTER 4 ENDNO
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THE BDM CORPORATION 13. Kennedy was
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I THE 3DM CORPORATION being won and
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THE BDM CORPORATION military effort
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THE BDM CORPORATION 37. Most of the
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THE BDM CORPORATION During the 1950
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THE BDM CORPORATION the struggle wi
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THE BDM CORPORATION i had slowed or
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THE BDM CORPORATION articulate spok
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THE BDM CORPORATION in Southeast As
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TH,: BDM CORPORATION criticism by o
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THL BDM CORPORATION to be reflectio
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THE BDM CORPORATION political weakn
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THE BDM CORPORATION The Cuban Resol
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THE BDM CORPORATION 4 the president
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THE BDM CORPORATION Jseas: -r• du
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THE BDM CORPORATION concerning such
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i THE BoM CORPORATION occasion, the
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THE BDM CORPORATION :ii '4 passage
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THE BDM CORPORATION E. SUMMARY ANAL
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THE BDM CORPORATION if they knew bo
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THE BDM CORPORATION F. LESSONS With
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THE BDM CORPORATION S dollars. From
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THE BDM CORPORATION 44. Congress, I
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THE BOM CORPORATION BIBLIOGRAPHY
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THE BDM CORPORATION VOLUME TV BIBLI
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THE BDMV CORPORATION VOLUME IV BIB3
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o-. THE BDM CORPORATIGN Sell, Danie
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THE BDM COHPORATION Gabriel, Richar
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_~- ,_K.. __-- 7- - - A07 EE 57 7 E
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THE BDM CORPORATION NimOo, Dan, Pol
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THE BDM CORPORATION Silberman, Char
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THE BDM CORPORATION White, T. H., T
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THE BDM CORPORATICN' Caine, Major P
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4Z, - I THE BDM CORPORATiON ] Krist
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