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policy - The Black Vault

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THE BDM CORPORATION<br />

CHAPTER 1 ENDNOTES<br />

1. Maxwell D. Taylor, Swords and Plowshares (New York: W.W. Norton & Co.,<br />

Inc., 1972), p. 401.<br />

2. Bill D. Moyers, "One Thing We Learned," Foreign Affairs, July 1968, p. 657.<br />

3. See Chapter 5 for discussion of articulate spokesmen of both the<br />

right and the left.<br />

4.<br />

-44<br />

Particularly in the age of television, the public image and personality<br />

of a candidate or a spokesman for any given issue(s) c.an influ- -A<br />

ence the statistical pattern of voting to some degree.<br />

5. Louis Harris, <strong>The</strong> Anguish of Change (N.Y.: W. W. Norton & Co., 1973),<br />

p. 3.<br />

6. John E. Mueller, War, Presidents and Public Oinion (N.Y.: John Wiley<br />

& Sons, Inc., 1973), p. 2. For instance, in 1964 a cross section of<br />

the Americanpublic was asked, "Do you happen to know what kind of<br />

government China has right now - whether it is democratic or communist?"<br />

28% admitted they did nnt know. By 1968 the self-confessed<br />

ignorance had dropped to 24%. Thus, when the public is asked questions<br />

concerning US-Chinese foreign <strong>policy</strong> issues, it is uncertain<br />

what credence can be placed in the polls results.<br />

7. Michael Wheeler, Lies, Damn Lies, and Statistics (N.Y.: Liveright,<br />

1976), p. 141 discusses the general lack of understanding of<br />

foreign affairs that is evident among large parts of the US population<br />

and is also reflected in the understanding of Vietnam-related<br />

questions. In March 1966, American participation in the Vietnam war<br />

was rapidly escalating and the war had dcminated the news for two<br />

years. Nevertheless, a poll taken at that time indicated t hat only<br />

47% of the American people could name Saigon as the capital of the<br />

So.jth and only 41% could identify Hanoi as the capital of North<br />

Vietram. See also:<br />

Gabriel A. Almond, <strong>The</strong> American People and Foreig.n Policy (New York:<br />

Frederick A. Praeger-, 1965), discusses American public opinion on<br />

4 foreign <strong>policy</strong> issues. His excellent work examines changes in the<br />

r "foreign <strong>policy</strong> mood" since the post World War II period. He further<br />

examines regional differences in public attitudes concerning<br />

foreign affairs.<br />

Barry Hughes, <strong>The</strong> Domestic Context of American Foreign Policy (San<br />

Francisco: W.H. Freeman and Co., 1978) pp. 23-24 comments that it<br />

t is more accurate to talk about three "publics" instead of one. <strong>The</strong><br />

first "public" consists of people who are unaware of all but the most<br />

major events in foreign affairs - like the launching of Sputnik -<br />

and have either no opinions or generally weak ones. Hughes indicates<br />

that this group is about 30 percent of the total adult population.<br />

1-27<br />

_77,'<br />

A X.J

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