Demonstrator Manual - Stampin' Up!

Provide Excellent Customer Service
Ask any business owner and they’ll tell you that it’s easier to
keep a customer than to find a new one. Excellent customer
service is the fundamental principle that will make your
business grow. Remember these points:
■ Customers want to receive their product as quickly as
possible. Stampin’ Up! is committed to providing fast
and accurate shipping. You can help by making sure
the information you provide on your orders is correct.
■ Customers want quick corrections if there is something
wrong with their orders. Familiarize yourself with the
information on returning and exchanging products (see
Order Corrections for more information).
■ Always follow up with your customers. Calling to make
sure that they have received their orders and that the
orders are correct shows your customers that you care.
They’ll appreciate the effort and will be more likely to
come to you for future orders.
■ Hostesses are the foundation of your business.
They are your repeat customers, your best advertising,
and your future recruits. Always make sure that they
understand the hostess program, that they receive all
their hostess benefits, and that they have fun!
Finding Your Business Balance
One of the first goals that Stampin’ Up! set was to provide
stamping enthusiasts the opportunity to build a business that
worked for them and their schedules. Whether you’re the type
that loves to demonstrate and enjoys the immediate rewards
that come with high personal sales, or you would rather
encourage and recruit others to take advantage of the Stampin’
Up! opportunity, or you are a natural leader who enjoys
guiding and nurturing a successful downline, Stampin’ Up! has
an important place for you. Since its very inception, Stampin’
Up! has carefully studied our most successful demonstrators.
Through this study, we’ve discovered that the demonstrators
who have the greatest long-term success are those who develop
a well-rounded business founded on a stable balance of
personal sales, recruiting, and leadership.
Personal Sales
Every Stampin’ Up! demonstrator depends on personal sales
to achieve a solid measure of success. You’ll quickly discover
that success in personal sales depends entirely on your efforts.
At the same time, you’ll also find that personal sales offer
immediate rewards—we’ll talk more about this in the Career
Plan chapter. Regular personal sales provide the ongoing
income you want to support your stamping hobby, supplement
your family’s income, save for special purchases, or build a
business that can blossom into a full-time opportunity.
Recruiting
Building your business can only be achieved through
introducing others to the Stampin’ Up! opportunity. As you
build a downline—a group of demonstrators whom you
recruit into the company as well as the demonstrators they in
turn recruit and so on—you’ll receive the benefits of helping
Stampin’ Up! grow. When you meet specified requirements,
you’ll also receive a percentage based on the personal sales of
every demonstrator you recruit plus a percentage based on the
sales of their recruits and on down the line through five levels.
You’ll learn more about this concept in the Career Plan chapter.
Leadership
Your business grows when you introduce others to the fun
and excitement of demonstrating Stampin’ Up! products.
You’ll reach the next level of success through helping your
downline develop their businesses. Devote your time, energy,
and experience to their success. Mentoring your recruits takes
time and resources, and that’s why Stampin’ Up! recognizes
and rewards your efforts to help your downline. As you
support your downline, you’ll earn a reputation as a terrific
upline resource, your compensation will increase through
added downline commissions, and you’ll accumulate the longterm
financial rewards of having a network of accomplished,
successful demonstrators.
Finding Customers
With all the preparation work done—you’re organized, you’re
beginning to employ sound business basics, and you’re on
your way to discovering what your business balance is—you’re
now ready to get to the real work of building your business:
finding customers.
The truth behind finding customers is that you never know
where you’ll find them or who they might be. From your best
friend to your next-door neighbor to the clerk at the local
market, anyone could potentially be your best customer or
highest-producing recruit. Keeping that thought in mind,
never prejudge someone’s interest in stamping or building a
© 2011 STAMPIN’ UP! 2.3