Demonstrator Manual - Stampin' Up!
Demonstrator Manual - Stampin' Up!
Demonstrator Manual - Stampin' Up!
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The Direct Selling<br />
Association (DSA) Logo<br />
You present Stampin’ <strong>Up</strong>! products through home workshops,<br />
and customers purchase stamps and other products directly<br />
through you. This method of selling directly to the public is<br />
known as direct sales. Stampin’ <strong>Up</strong>! is proud to belong to the<br />
Direct Selling Association (DSA), a Washington, D.C.–based<br />
national trade association of the leading companies that<br />
distribute goods and services directly to consumers.<br />
It is a great benefit to belong to the DSA, so we encourage you to<br />
use the DSA logo on your minor and major advertisements. It is<br />
available online in the Printing Place. This logo shows that<br />
Stampin’ <strong>Up</strong>! is a member of a trade association recognized<br />
nationwide for its Code of Ethics and its goals of ensuring<br />
quality, service, and convenience to millions of home shoppers.<br />
When using the DSA logo, follow these guidelines:<br />
■ Don’t change the typeface, turn it<br />
sideways, or take the roof off.<br />
■ The DSA logo should be of equal<br />
height or smaller than the Stampin’<br />
<strong>Up</strong>! logo.<br />
■ Don’t make the DSA logo more<br />
prominent than the Stampin’ <strong>Up</strong>! logo.<br />
Copyright Notice: Advertising/Contests/<br />
Charitable Events<br />
<strong>Demonstrator</strong>s must use the copyright notice when<br />
reproducing any images or samples. They must also include<br />
the copyright notice when donating any hand-stamped or<br />
digitally created items to a charitable organization (see Angel<br />
Policy for more information) as well as when submitting any<br />
artwork to stamping, scrapbooking, or any other publications<br />
for contests or to be considered for publication (see Artwork<br />
Contests and Submission of Ideas Policy for more<br />
information). In these cases, use the following copyright<br />
notice: Images copyright 1990–[current year] Stampin’ <strong>Up</strong>!<br />
OR Images © 1990–[current year] Stampin’ <strong>Up</strong>!<br />
Copyright Notice: Internet<br />
When posting projects created using Stampin’ <strong>Up</strong>! artwork on a<br />
personal web site (see the Internet/Web Site Policy for<br />
guidelines) demonstrators must provide the appropriate<br />
copyright notice.<br />
Using Stampin’ <strong>Up</strong>!’s Images and Samples<br />
Stampin’ <strong>Up</strong>! has given limited license for mechanical<br />
reproduction of its artwork or images, which includes any<br />
designs, patterns, instructions, techniques, or processes derived<br />
from the artwork or images. A demonstrator or customer may<br />
mechanically reproduce any Stampin’ <strong>Up</strong>! image (with the<br />
exception of images contained within copyrighted publications)<br />
for personal, non-commercial use. See the Angel Policy for<br />
guidelines on selling items containing Stampin’ <strong>Up</strong>! artwork.<br />
Any piece used or displayed in the public domain containing<br />
mechanically reproduced images (displayed in a public place,<br />
posted online, etc.) must contain the appropriate copyright<br />
notice.<br />
<strong>Demonstrator</strong>s may use any image from the Stampin’ <strong>Up</strong>!<br />
web sites for advertising the sale of Stampin’ <strong>Up</strong>! products<br />
only. See Use of Stampin’ <strong>Up</strong>! Photography and Graphics for<br />
Advertising Policy for more information.<br />
Copyright of Stampin’ <strong>Up</strong>! Publications<br />
All Stampin’ <strong>Up</strong>! publications are copyrighted by Stampin’ <strong>Up</strong>!<br />
and may not be copied without permission. From time to time,<br />
these publications will include a notice that specifies those pages<br />
of the publication that may be copied. Permission is granted to<br />
active demonstrators of the company to copy pages of Stampin’<br />
Success for personal use, such as enlarging patterns, for training<br />
purposes (for Stampin’ <strong>Up</strong>! recruits only), and for business<br />
purposes. Pages may not be copied for distribution to customers<br />
or others without specific permission.<br />
When quoting or photocopying text, accompany it with the<br />
following:<br />
Excerpted from [month/year or issue/volume] Stampin’<br />
Success Copyright [year] Stampin’ <strong>Up</strong>!®<br />
Copyright of Stampin’ <strong>Up</strong>! Flyers<br />
The Stampin’ <strong>Up</strong>! <strong>Demonstrator</strong> Web Site has dozens of flyers,<br />
forms, and letters to help you with your business. You may<br />
print and reproduce these items without prior approval from<br />
Stampin’ <strong>Up</strong>!<br />
Angel Policy<br />
Stampin’ <strong>Up</strong>! welcomes artists who would like to use our<br />
copyrighted images in their own handmade craftwork and other<br />
projects that they produce to sell. Therefore, we give permission in<br />
the form of a limited license to use any Stampin’ <strong>Up</strong>! images for<br />
the purpose of creating items for sale, under the following criteria:<br />
1. Handmade craftwork created for sale must be personally<br />
and individually created by the selling artist and may<br />
not be reproduced or copied in any form<br />
© 2011 STAMPIN’ UP! 6.17
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