Demonstrator Manual - Stampin' Up!

usiness. Provide everyone a chance to take advantage of the
Stampin’ Up! opportunity—you may be surprised at who will
be interested!
As a Stampin’ Up! demonstrator, you’ll have many
opportunities to conduct different events where you can
find new customers and recruits. The primary source of your
business will be the home workshops. Home workshops are
events held in the homes of hostesses whom you have recruited
to hold such an event. These gatherings are the perfect places to
find new customers and recruits and to reach your goals.
Even though you should spend the majority of your time
booking home workshops, they aren’t the only opportunity
you’ll have to find customers. You can also participate in
the following:
■ Open Houses An open house usually takes place in
your home and serves the purpose of introducing
customers to the new catalog, to new stamping
ideas or techniques, or to any other theme you may
select. You’ll want to prepare a display of samples and
products and perhaps a short product demonstration.
There may be door-prize drawings and refreshments.
Open houses may be by invitation only or advertised
generally in your area.
■ Stamp Camps For a stamp camp, demonstrators
design a variety of stamping or scrapbooking Make &
Take projects for the participants to make and take
home. They may also offer instruction, refreshments,
door prizes, or other attractions. Many demonstrators
rent a large room or hall to accommodate a crowd and
advertise widely. Guests usually preregister, paying a
fee to cover the cost of supplies.
■ Opportunity Nights An opportunity night is a meeting
designed to answer questions about or promote interest
in joining Stampin’ Up! as a demonstrator.
■ Catalog Workshops When a home workshop is not
possible, or to supplement a home workshop’s sales, you
can supply a hostess with a catalog and order forms. She
can then collect catalog orders from her family and friends
individually. Once the orders have been collected, the
hostess can then submit them to you as a workshop order
or as individual orders. No demonstration need take place.
Building a Brand
What do you think of when you see the word shoe? Computer?
Cola? Chances are, you thought of a specific brand of these
items. As a demonstrator, that’s the reaction you want people to
have when they see the word stamp—they should automatically
think of Stampin’ Up!
Achieving that goal will come largely through your efforts.
Stampin’ Up! works diligently to get exposure in national
publications and at paper-crafting events. However, the best
way for people to learn about Stampin’ Up! is through word of
mouth. As you start spreading the news, more and more people
will begin to recognize the Stampin’ Up! brand.
You should always use only Stampin’ Up! products in your
demonstrations. Your workshop guests will take note of
what products you use. If you use products that they can get
elsewhere, they most likely will. Using Stampin’ Up! products
is a smart way to increase your sales. Additionally, doing so will
build customer loyalty—especially when your guests see the
high-quality products that they can order solely through you.
One of the most important aspects of building a brand is
creating a good reputation. As a company, Stampin’ Up! has
striven to create a reputation of ethical and caring behavior.
Honesty, commitment to quality products and service, and a
willingness to work with others has characterized Stampin’ Up!’s
approach to business. We’ve worked hard to create a welcoming
family atmosphere based on trust, respect, and understanding.
As a demonstrator, you should do all you can to foster this
reputation. Always treat those you come in contact with in an
amiable, ethical manner. Adhere to the highest standards and
expect the same of your downline. As you work to maintain and
enhance Stampin’ Up!’s reputation you’ll find that the Stampin’
Up! brand will become even more recognizable and synonymous
with good business.
© 2011 STAMPIN’ UP! 2.4