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Competition in the Irish Private Health Insurance Market

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VIVAS <strong>Health</strong> claims that Vhi <strong>Health</strong>care provider negotiations set an<br />

effective price floor for reimbursement rates for o<strong>the</strong>r PHI firms. Ei<strong>the</strong>r<br />

way, Vhi <strong>Health</strong>care exercises leadership <strong>in</strong> <strong>the</strong> negotiation of provider<br />

contracts which causes o<strong>the</strong>r PHI firms to alter <strong>the</strong>ir patterns of<br />

behaviour <strong>in</strong> <strong>the</strong> market. These firms constrict <strong>the</strong>ir behaviour ei<strong>the</strong>r<br />

voluntarily, by follow<strong>in</strong>g Vhi <strong>Health</strong>care’s provider negotiation model,<br />

or <strong>in</strong>voluntarily, due to <strong>the</strong> effective price floor established by Vhi<br />

<strong>Health</strong>care, as VIVAS <strong>Health</strong> submits. 124<br />

Is buyer power <strong>in</strong> <strong>the</strong> <strong>Irish</strong> PHI market problematic?<br />

7.20 Of <strong>the</strong> three open enrolment <strong>in</strong>surers, Vhi <strong>Health</strong>care is <strong>in</strong> <strong>the</strong> best<br />

position to leverage its buyer power. This is because its customer base<br />

of over 1.5 million <strong>in</strong>dividuals and market share of 75% allows it to act<br />

as a “gatekeeper” of significant importance. <strong>Private</strong> hospitals are<br />

<strong>the</strong>refore constra<strong>in</strong>ed to agree terms with Vhi <strong>Health</strong>care to ensure<br />

access to <strong>the</strong> widest possible pool of consumers. If a private hospital<br />

fails to conclude terms with Vhi <strong>Health</strong>care, 75% of <strong>the</strong> PHI market 125<br />

will be foreclosed to it. Fur<strong>the</strong>rmore, due to <strong>the</strong>ir risk profile, this 75%<br />

of <strong>the</strong> market requires a disproportionate higher level of health<br />

services. This gives Vhi <strong>Health</strong>care a position of considerable power<br />

among buyers, as hav<strong>in</strong>g Vhi <strong>Health</strong>care as a client is necessary to<br />

enter <strong>the</strong> private hospital market, hence <strong>the</strong> term “gatekeeper”.<br />

7.21 The OECD has found that “Providers…. cannot afford not to have a<br />

contract with one <strong>in</strong>surer, given <strong>the</strong> concentration of <strong>the</strong> PHI market<br />

and <strong>the</strong>ir high dependence on <strong>in</strong>come from privately <strong>in</strong>sured<br />

patients”. 126 New entrants to <strong>the</strong> private hospital market will f<strong>in</strong>d it<br />

difficult to prosper without secur<strong>in</strong>g Vhi <strong>Health</strong>care coverage. Only two<br />

of <strong>the</strong> 26 private hospitals offer<strong>in</strong>g <strong>in</strong>-patient facilities are covered by<br />

BUPA Ireland and VIVAS <strong>Health</strong>, but not Vhi <strong>Health</strong>care.<br />

Countervail<strong>in</strong>g Efficiencies<br />

7.22 Buyer power cannot be analysed by means of a per se approach.<br />

Instead, a rule of reason must be applied, balanc<strong>in</strong>g <strong>the</strong> potential anticompetitive<br />

effects of buyer power aga<strong>in</strong>st efficiency benefits which<br />

may arise. In this respect, <strong>the</strong> exercise of buyer power <strong>in</strong> <strong>the</strong> <strong>Irish</strong> PHI<br />

market may generate efficiencies. Premium <strong>in</strong>creases may be limited<br />

due to barga<strong>in</strong><strong>in</strong>g power, although price <strong>in</strong>creases have none<strong>the</strong>less<br />

cont<strong>in</strong>ued to be significant <strong>in</strong> recent years. It is unclear that o<strong>the</strong>r<br />

efficiencies are generated.<br />

7.23 Vhi <strong>Health</strong>care has promoted <strong>the</strong> <strong>in</strong>creased use of relatively more<br />

efficient day-care and side-room procedures, and is on record as<br />

stat<strong>in</strong>g that “<strong>in</strong> our negotiations (we) <strong>in</strong>sist that <strong>in</strong>ternal efficiencies,<br />

ra<strong>the</strong>r than price, be <strong>the</strong> first po<strong>in</strong>t of focus for hospital<br />

management”. 127 However, <strong>the</strong> promotion of day-care and side-room<br />

procedures arises not from <strong>the</strong> exercise of buyer power, but from <strong>the</strong><br />

cost control which any economically rational PHI firm would be<br />

124 No submission was received from BUPA Ireland.<br />

126 OECD (2004) p.38<br />

127 “VHI's sole purpose is to serve its members” <strong>Irish</strong> Times, August 2 nd , 2005<br />

108

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