Disclaimer - Alliance Digital Repository
Disclaimer - Alliance Digital Repository
Disclaimer - Alliance Digital Repository
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4<br />
Research questions to be answered:<br />
Upon reviewing the research literature used for this project the following<br />
questions were answered:<br />
1. Can a viable Web-based solution be created with the technology currently in use<br />
at ARC?<br />
2. Is it feasible to use the Internet as a suitable backbone for accessing this <br />
application?<br />
3. Can ARC’s sales be expected to increase by providing the sales staff with a tool<br />
they can all use?<br />
4. Will this application allow ARC to collect the data they need so marketing and<br />
sales events can be steered towards the needs of the customers?<br />
5. Is a custom built Web-based application a better solution than an off the shelf<br />
product?<br />
Limitations and scope of the project:<br />
The scope of this project was limited to providing ARC a company-wide solution<br />
for tracking and assigning sales leads. The application was designed specifically for<br />
ARC and was by no means meant to be used as an off the shelf product, due to the fact<br />
that the needs of ARC were unique in terms of the information they wanted to collect and<br />
the business model they used. This application’s design was based on the specifications<br />
given to this author, and both tested and accepted by ARC’s employees.