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Summary of results:
This project began with a need for a tool to reliably track potential sales leads at
ARC. Since the employees that had a need for this application were dispersed throughout
the United States it was imperative that it be available over the Internet. The end result of
the project was a fully functional lead management application. This application allowed
its users to input potential customer information, create sales documents for these
customers, search the backend database for their customers and ultimately to report on
the data. The application also allowed for the majority of the application’s maintenance
to be performed by privileged users of the system. These users were allowed to add
marketing sources, create users, and upload leads from third party XML files.
Using ARC’s reporting system and looking at the raw table data, it was
determined that the nine months following deployment of the application, ARC’s net
resident move-ins had significantly increased compared with the same period one year
earlier. It was also shown that the percentage of occupied home sites that ARC manages
also increased following a steady decrease one year prior. A closer look at the data in the
database revealed that approximately 20% of the leads that were closed actually moved
into an ARC community. Finally, the number of home sales that occurred in the first
nine months post-deployment had nearly quadrupled when compared to the same time
one year prior.
Providing ARC with a suitable application to track their sales leads proved to be a
vital tool for their business. No longer did ARC need to rely on using Microsoft Excel
spreadsheets to track potential customers, and no longer did they have inconsistent data
throughout the company. Management is now able to collect the data they require, store