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logic that is currently in the front end ColdFusion pages would need to be moved to the
backend database for processing. Even if SSL was not implemented, migrating some of
the front end code and having it run on the backend, in Oracle, would also help to
improve the performance of the application.
A major development hurdle, which may need to be addressed in the next stage of
this application, involves allowing the sales agents to be able to access the application
from their Blackberry or any other handheld device. This would require ARC to re-code
multiple parts of the application to maximize its speed and allow it to be easily read on
such a small display. Allowing this application to be used on a handheld device may
make the sales staff more responsive to checking in on the leads they currently have and
to future leads that are assigned to them.
As a final point, the ability for customers to be able to enter in their own
information at one of the sales locations, at a kiosk or even as a form external to this
application, might also be in the future of this application. This could minimize the
traffic at the call center where the majority of leads are entered either from phone calls,
external web forms or e-mails to the call center.
Conclusions / recommendations:
Based on the success of this application it can be concluded that to implement a
CRM solution a company does not necessarily need to buy an application off the shelf
that was designed to accommodate all business models. Through the use of ColdFusion
and Oracle a lead management application was developed which had the potential to help
the sales staff with tracking their customers, and additionally, in the sale of homes.