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CRM application that would have also allowed them to store data, but it may not have
allowed for the flexibility of a custom built application.
.
Data Analysis:
Using ARC’s reporting system sales reports were generated for the periods of
January, 2005 through September, 2005 as well as the same period one year prior. Using
these reports charts were made using Microsoft Excel to show the sales trends.
Figure 39 - ARC Move-Ins Less ARC Move-Outs (Darschewski, 2006).
Figure 39 shows the number of residents that moved in minus the number of
residents that moved out for the given time period. It can be seen that during the period
of January, 2005 through the end of September, 2005 the number of move-ins was greater
than the number of move outs for the same period one year earlier. This increase in
residents may be attributed to the implementation of the application to track potential
sales, but it may also be the result of a stronger push to increase occupancy by