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Disclaimer - Alliance Digital Repository

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61<br />

Since certain users are allowed to add marketing sources it is fitting that they have<br />

a place to edit the sources which they entered. Figure 36 is the Edit Marketing Source<br />

page. The user will select one of the marketing sources that were added, and upon<br />

selecting it they will be brought to a screen similar to Figure 35, but with the form fields<br />

already populated with information of the selected marketing source.<br />

Figure 36 - Edit Marketing Source Selection Page (Darschewski, 2006).<br />

Reporting, etc – The reporting portion of the application is important for managers who<br />

use the application. It allows them to report on different aspects of the leads entered into<br />

the application, and also allows them to communicate with their subordinates by sending<br />

messages to them, who, in turn, will see them when they log into the application.<br />

The Reports item allows users to run reports on the data collected by the<br />

application. These reports are housed in ARC’s reporting application which is an<br />

independent system. The reports allow managers to make informed decisions about how<br />

their sales staff is doing, and also to help them predict how many homes should be sold,<br />

leased or financed within a given period, based on past performance of their district or<br />

region.<br />

Figure 37 shows just one of the reports managers could run using ARC’s<br />

reporting system. The user running the report first chooses the type of report, in this case

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