Disclaimer - Alliance Digital Repository

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All of the tables were created with a database tool called TOAD by Quest
Software. This tool is a Windows based application for creating tables, functions, stored
procedures, and other database objects. After the tables were created a SQL script was
generated that was used to deploy the tables to the test and production environments.
The other tables and their relationships can be seen in Appendix A; the final entity
relationship diagram (ERD) was the result of revisiting the requirements phase and
adding any new requirements ARC may have added to increase the usability and
functionality of the application.
The owner of the project at ARC provided Microsoft Excel spreadsheets which
included crude depictions of how they believed the application should look and feel to the
users. Additionally the file contained details as to how the application should flow or
proceed through the process of tracking a lead from first contact until the lead is
considered dead or closed.
The design of the actual Web page user interface was somewhat based on the
crude drawings provided as well as the Internet site of ARC. As Chen and Yen (2004)
and Yu et al. (2001) pointed out, the success of a Web site is based on proper design,
which includes navigation, and of which menu style is extremely important. For this
application it was decided to use the pull-down menu approach for navigation between
the modules (Home, Leads, Search, Profile, Marketing and Reporting, etc.) of the
application, seen in Figure 11. The menu system is restricted by job role so that not every
salesperson is allowed access to all items in the modules.