Disclaimer - Alliance Digital Repository
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successful which relate to the system itself. Swanson (1974, cited in Roh et al., 2005)<br />
indicates that reliability, response time, and ease of terminal use are important. Hamilton<br />
and Chervany (1981, cited in Roh et al., 2005) emphasize data accuracy, reliability,<br />
completeness, system flexibility and ease of use. Seddon (1997, cited in Roh et al., 2005)<br />
believes that the consistency of the user interface, quality of documentation, and<br />
sometimes the quality and maintainability of the program code are important factors in<br />
the success of the system.<br />
The literature indicates that Chen et al. (2005) believe that a successful CRM<br />
system will allow an organization to make more informed decisions regarding retailmarketing.<br />
However, the Internet is changing the focus of marketing from supplier<br />
centric to customer centric and, with this reverse marketing, the customer becomes the<br />
starting point for marketing activities (Sharma & Sheth, 2004).<br />
Server-Side Language Technologies:<br />
Brooks-Bilson (2003) writes that ColdFusion is designed for rapid application<br />
development (RAD) through the use of HTML-like tags which make operations such as<br />
connecting to a mail server or performing queries on a database much simpler.<br />
ColdFusion is available for numerous operating systems (Linux, Solaris, Microsoft<br />
Windows, and IBM AIX) and Web servers (Microsoft Internet Information Services,<br />
Netscape Enterprise Server, Apache, iPlanet Enterprise Server and ColdFusion’s<br />
standalone Web server) (Brooks-Bilson, 2003). Churvis, Helms, Arehart & Churvis<br />
(2003) agree with Brooks-Bilson (2003) that ColdFusion is one of the easiest of the Webprogramming<br />
languages to use. ColdFusion can interface with many different