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FALL 2013 - Fleming College

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21<br />

BUSINESS THROUGH WEB AND SOCIAL MEDIA<br />

Marketing Digitally<br />

Examine the new and fast-changing opportunities and web-based and<br />

digital marketing approaches resulting from the changing use of digital<br />

media. Explore search engine strategies, websites, social media, and<br />

mobile communication. Observe, evaluate and recommend online<br />

marketing strategies with an emphasis on measurement of online<br />

marketing activity.<br />

MKTG 129 $314.44 Online, starts Sep 6<br />

Marketing on the World Wide Web<br />

Explore marketing principles in the context of the Web, including how<br />

segmentation, target marketing and positioning are executed. We<br />

will examine the unique dimensions of product, pricing, place and<br />

promotion on the web, develop a Web marketing plan and learn how to<br />

direct the development of a business website. This course relies heavily<br />

on your class collaboration, research and participation in presentations<br />

and discussions of current Web practice. Prior courses or knowledge<br />

in introductory marketing, computer and communications are highly<br />

recommended.<br />

MKTG 49 $355.18 Online, starts Sep 6<br />

Social Media and Society<br />

This summary of the major developments in social media will examine<br />

how social media is changing media, business, government, the<br />

economy, development, and education in fundamental ways. Explore<br />

a variety of social media environments and gain practical, hands-on<br />

experience with many of the leading social media applications.<br />

MKTG 124 $355.18 Online, starts Sep 6<br />

Easy Ways to Market Your Business<br />

Through Social Media<br />

Create your online presence, using LinkedIn, Twitter and geolocational<br />

platforms, from Facebook to foursquare. Manage your<br />

profiles seamlessly and efficiently to maximize your return, and<br />

find out how to track your brand online to measure progress and<br />

improve your marketing campaign. Your instructor, a successful<br />

web entrepreneur, will reveal the tips and tricks vital to making a<br />

splash on the social media scene.<br />

MKTG 111 $67.90<br />

Ptbo (Sutherland) Thu, Oct 3 – 24 6:30pm – 9:00pm<br />

Find these courses in the Computers section on page 25:<br />

Blackberry Application Development<br />

iPhone Application Development<br />

Flash Games<br />

Intro to E-Business<br />

Find a course on Writing for the Web on page 52.

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