FALL 2013 - Fleming College
FALL 2013 - Fleming College
FALL 2013 - Fleming College
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21<br />
BUSINESS THROUGH WEB AND SOCIAL MEDIA<br />
Marketing Digitally<br />
Examine the new and fast-changing opportunities and web-based and<br />
digital marketing approaches resulting from the changing use of digital<br />
media. Explore search engine strategies, websites, social media, and<br />
mobile communication. Observe, evaluate and recommend online<br />
marketing strategies with an emphasis on measurement of online<br />
marketing activity.<br />
MKTG 129 $314.44 Online, starts Sep 6<br />
Marketing on the World Wide Web<br />
Explore marketing principles in the context of the Web, including how<br />
segmentation, target marketing and positioning are executed. We<br />
will examine the unique dimensions of product, pricing, place and<br />
promotion on the web, develop a Web marketing plan and learn how to<br />
direct the development of a business website. This course relies heavily<br />
on your class collaboration, research and participation in presentations<br />
and discussions of current Web practice. Prior courses or knowledge<br />
in introductory marketing, computer and communications are highly<br />
recommended.<br />
MKTG 49 $355.18 Online, starts Sep 6<br />
Social Media and Society<br />
This summary of the major developments in social media will examine<br />
how social media is changing media, business, government, the<br />
economy, development, and education in fundamental ways. Explore<br />
a variety of social media environments and gain practical, hands-on<br />
experience with many of the leading social media applications.<br />
MKTG 124 $355.18 Online, starts Sep 6<br />
Easy Ways to Market Your Business<br />
Through Social Media<br />
Create your online presence, using LinkedIn, Twitter and geolocational<br />
platforms, from Facebook to foursquare. Manage your<br />
profiles seamlessly and efficiently to maximize your return, and<br />
find out how to track your brand online to measure progress and<br />
improve your marketing campaign. Your instructor, a successful<br />
web entrepreneur, will reveal the tips and tricks vital to making a<br />
splash on the social media scene.<br />
MKTG 111 $67.90<br />
Ptbo (Sutherland) Thu, Oct 3 – 24 6:30pm – 9:00pm<br />
Find these courses in the Computers section on page 25:<br />
Blackberry Application Development<br />
iPhone Application Development<br />
Flash Games<br />
Intro to E-Business<br />
Find a course on Writing for the Web on page 52.