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Houd<strong>in</strong>i – Matter<br />
“An easy-to-use object that is as desirable<br />
as it is useful and is based on a thorough<br />
understand<strong>in</strong>g of the complexity of issues<br />
and the culture of use.”<br />
Designers<br />
Consider – Wire Design<br />
“A brilliant, <strong>in</strong>tuitive tool with wide-rang<strong>in</strong>g<br />
scope that will change perceptions among<br />
designers and their clients regard<strong>in</strong>g<br />
<strong>in</strong>clusive design and help them jo<strong>in</strong>tly<br />
reach an effective, <strong>in</strong>clusive solution.”<br />
Craig Kean<br />
Adecco<br />
Caddy – Wood&Wood Design<br />
“A stylish and practical new-generation<br />
product with clever <strong>in</strong>clusive features that<br />
directly addresses the needs and aspirations<br />
of the younger market – disabled or<br />
otherwise. Caddy resolves one of the biggest<br />
issues for disabled people – the social<br />
acceptability of key items of equipment.”<br />
Adam Ellis<br />
Coley Porter Bell<br />
<br />
The verdict<br />
The jury commended Wood&Wood Design’s<br />
Caddy for its stylish solution that cuts across<br />
generations, but the clear w<strong>in</strong>ner was Wire<br />
Design’s software package Consider which<br />
targeted designers and clients simultaneously.<br />
By mak<strong>in</strong>g it easy to engage creatively with<br />
Roger Felton<br />
Felton Communications