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‘There are many def<strong>in</strong>itions of design but<br />

the important one for me is that design is<br />

a human-focused process... When you start<br />

with a human understand<strong>in</strong>g, see problems,<br />

make new solutions and try aga<strong>in</strong>, you f<strong>in</strong>d<br />

a number of pleasant outcomes. You f<strong>in</strong>d<br />

people like what you have made and use<br />

it more. You f<strong>in</strong>d new ways of solv<strong>in</strong>g<br />

old problems.<br />

This is not design<strong>in</strong>g for specific<br />

disability. It’s about design for <strong>in</strong>clusion of<br />

all abilities. From the remote control to the<br />

mobile phone, the hands-free agenda, driven<br />

through the needs of those with different<br />

requirements to the majority, creates benefit<br />

for all. The world is easier to see, hear and<br />

<strong>in</strong>teract with thanks to the <strong>in</strong>novations<br />

developed by respond<strong>in</strong>g to disability first.’<br />

Clive Gr<strong>in</strong>yer, Head of Design and Usability, Orange<br />

10<br />

luxury,” he said. “It’s a basel<strong>in</strong>e for the<br />

future, and a tool for competitive advantage<br />

and <strong>in</strong>novation. To get the world we want,<br />

mak<strong>in</strong>g it usable and design<strong>in</strong>g for all are at<br />

the core of future success or failure.”<br />

The six teams presented their prototypes<br />

and were grilled by the audience <strong>in</strong> the<br />

question-and-answer session that followed.<br />

Their presentations were enhanced by an<br />

exhibition of the prototypes developed for<br />

the DBA Design Challenge that detailed the<br />

design outputs.<br />

The next speaker was retired teacher,<br />

Peter Burgess represent<strong>in</strong>g the many<br />

disabled users who worked with the teams<br />

to develop their projects. With great humour,

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