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4 PART 1 >DBA Inclusive Design Challenge 2006 Each summer the Helen Hamlyn Research Centre (HHRC) joins forces with the Design Business Association (DBA) to set a creative challenge for the design community – design for the mainstream market but include the needs and aspirations of consumers with disabilities. Five years of Inclusive Design Challenges have shown that it can be a direct route to product and service innovation, and the design community has increasingly got the message. The DBA Inclusive Design Challenge 2006 was no exception. The response from the design industry was a record number of entries for this annual competition. Six projects were shortlisted, split evenly between communication and product design. The teams had the summer to do background
Right: John Corcoran of Wire Design with the design team, holds the winners trophy research and just four months to deliver their inclusive responses to the needs and aspirations of the disabled users with whom they worked. A panel of experts judged the work in December 2005. Then came an agonising two-month wait for the result, which was announced on 22 February 2006, before a capacity audience drawn from the worlds of design, disability, government and business at the Royal College of Art. The challenge to the teams was twofold: design a mainstream product, service, environment, print, on-line or other communication which deliberately includes the needs and aspirations of currently excluded groups of people, or create a design with young disabled people specifically in mind, focused on their everyday lives in the mainstream. In either case, creating business opportunities for small and medium sized enterprises (SMEs) and larger companies would be an advantage. Judging criteria The judging panel considered how well entries: > promoted social inclusion through goods,
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5: contents 4 12 16 20 24 28 33 PART 1
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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