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project 2: Chatterpack Coley Porter Bell A pack that can talk to you, warn you, inform you, help you learn a language or just make you laugh. Chatterpack is activated when moved so that a message is delivered bringing benefits to consumers of all ages and abilities. 16 16
Background Identifying the contents of a pack in the home or in the supermarket can be a problem for consumers with visual impairments, those who suffer from memory loss, have reading difficulties or just cannot decipher small print. Talking tins and labels are available on the special-needs market but the devices are cumbersome, expensive and not easy to adapt. How does it work? Chatterpack uses the commonly available, inexpensive microchip technology similar to that used in talking greetings cards. It can be stuck to the bottom of packs, bottles and other objects. The action of moving or lifting them activates the voice and, importantly, no buttons need to be pressed. This concept allows Chatterpacks to be tailored to many different types of people, all with different needs – some functional, some cognitive, others emotional. The idea of a pack that can talk offers a flexible and accessible solution in particular for consumers for whom packaging presents a cognitive challenge. The design team explored some scenarios that exploited Chatterpack’s potential: 17
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17: preference. These were refined and
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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