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There still rema<strong>in</strong>s the problem<br />

of time, however, and <strong>in</strong>clusive<br />

design is perceived as be<strong>in</strong>g timeconsum<strong>in</strong>g.<br />

To show that this is not<br />

necessarily the case and to ensure<br />

that the lessons learned are pert<strong>in</strong>ent,<br />

the DBA Inclusive Design<br />

Challenge takes place with<strong>in</strong> the<br />

time frame of a typical design<br />

project of around four months.<br />

Some projects are even shorter<br />

and we wondered whether there<br />

could be a quicker way to jumpstart<br />

the <strong>in</strong>clusive design process<br />

and generate <strong>in</strong>novative ideas or<br />

at the very least alert design<br />

managers to the advantages of<br />

an <strong>in</strong>clusive approach.<br />

In 2005, the Inclusive Bus<strong>in</strong>ess<br />

RCA programme ran a three-day<br />

workshop for Reckitt Benkiser and a<br />

24 Hour Inclusive Design Challenge<br />

as part of the Include conference<br />

at the <strong>Royal</strong> College of Art. Their<br />

evident success suggested that<br />

one could significantly change<br />

corporate hearts and m<strong>in</strong>ds and<br />

<strong>in</strong>spire designers even with<strong>in</strong> an<br />

attenuated time frame.<br />

38<br />

So we have ref<strong>in</strong>ed the<br />

Challenge model as a knowledge<br />

transfer mechanism to explore<br />

<strong>in</strong>clusive design techniques with<br />

design and <strong>in</strong>dustry, us<strong>in</strong>g feedback<br />

from designers over the past six<br />

years to evolve a flexible workshop<br />

module for different contexts. The<br />

Challenge model conta<strong>in</strong>s the key<br />

elements of pert<strong>in</strong>ent <strong>in</strong><strong>format</strong>ion,<br />

lateral <strong>in</strong>spiration and the development<br />

of presentation skills.<br />

The four workshops described<br />

<strong>in</strong> this section road-tested the<br />

Challenge model under different<br />

circumstances and with different<br />

participants, these ranged from<br />

SMEs <strong>in</strong> the disability aids and<br />

equipment sector and Occupation<br />

Thearapists (OTs) <strong>in</strong> the UK to<br />

<strong>in</strong>dustrial design students <strong>in</strong> Israel<br />

and Human Computer Interaction<br />

(HCI) students and those of other<br />

discipl<strong>in</strong>es <strong>in</strong> Japan. The flexible<br />

<strong>format</strong> generated excit<strong>in</strong>g results.<br />

Read on ...<br />

Julia Cassim

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