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There still rema<strong>in</strong>s the problem<br />
of time, however, and <strong>in</strong>clusive<br />
design is perceived as be<strong>in</strong>g timeconsum<strong>in</strong>g.<br />
To show that this is not<br />
necessarily the case and to ensure<br />
that the lessons learned are pert<strong>in</strong>ent,<br />
the DBA Inclusive Design<br />
Challenge takes place with<strong>in</strong> the<br />
time frame of a typical design<br />
project of around four months.<br />
Some projects are even shorter<br />
and we wondered whether there<br />
could be a quicker way to jumpstart<br />
the <strong>in</strong>clusive design process<br />
and generate <strong>in</strong>novative ideas or<br />
at the very least alert design<br />
managers to the advantages of<br />
an <strong>in</strong>clusive approach.<br />
In 2005, the Inclusive Bus<strong>in</strong>ess<br />
RCA programme ran a three-day<br />
workshop for Reckitt Benkiser and a<br />
24 Hour Inclusive Design Challenge<br />
as part of the Include conference<br />
at the <strong>Royal</strong> College of Art. Their<br />
evident success suggested that<br />
one could significantly change<br />
corporate hearts and m<strong>in</strong>ds and<br />
<strong>in</strong>spire designers even with<strong>in</strong> an<br />
attenuated time frame.<br />
38<br />
So we have ref<strong>in</strong>ed the<br />
Challenge model as a knowledge<br />
transfer mechanism to explore<br />
<strong>in</strong>clusive design techniques with<br />
design and <strong>in</strong>dustry, us<strong>in</strong>g feedback<br />
from designers over the past six<br />
years to evolve a flexible workshop<br />
module for different contexts. The<br />
Challenge model conta<strong>in</strong>s the key<br />
elements of pert<strong>in</strong>ent <strong>in</strong><strong>format</strong>ion,<br />
lateral <strong>in</strong>spiration and the development<br />
of presentation skills.<br />
The four workshops described<br />
<strong>in</strong> this section road-tested the<br />
Challenge model under different<br />
circumstances and with different<br />
participants, these ranged from<br />
SMEs <strong>in</strong> the disability aids and<br />
equipment sector and Occupation<br />
Thearapists (OTs) <strong>in</strong> the UK to<br />
<strong>in</strong>dustrial design students <strong>in</strong> Israel<br />
and Human Computer Interaction<br />
(HCI) students and those of other<br />
discipl<strong>in</strong>es <strong>in</strong> Japan. The flexible<br />
<strong>format</strong> generated excit<strong>in</strong>g results.<br />
Read on ...<br />
Julia Cassim