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44 44 Above: teams and projects from Holon Academic Insititute of Technology including Zadrow (second row), the winning idea. Bottom row, right: presentation to the winning team with judge Mel Byars (far right)
linked, an inclusive platform can be built for a product and enables mainstream design principles to be applied. Day Three: presentations Their brief for the final day was to develop an inclusive design concept and present it in six minutes. Results The five teams visited street markets, shopping malls and care homes. The results were accordingly varied: from new concepts for Falafel packaging to care home service delivery. One team based their idea on a chance encounter with a 47- year-old Arab grandmother living in Jaffa. She had invited them into her home, and described her feelings of isolation as an empty nester. The design team responded by devising Friends-4-U, a landline phone-based service which would link her with others in her situation so that they could exchange news, gossip and advice anytime. Another team surveyed the local shopping mall and found no place for mothers who wished to breast-feed their babies discreetly. They designed ‘mbrace – a dedicated facility within the mall, which encompassed the need for comfort, privacy and sociability. The winning team went one step further and produced a prototype in less than 24 hours. At a street market they had met an elderly woman who went there daily with her small dog to socialise and shop. She lived in straightened circumstances and was in poor health. The design team understood her need for an inexpensive product that would combine the functional qualities of a shopping trolley with an integrated seat. Enterprisingly, they retrieved a discarded trolley from a skip, fixed a seat to it and welded hooks to the side to allow shopping bags to be hung from it. Their conversations with their key user had convinced them that even if a perfect product were designed and manufactured, it would have been unaffordable. Showing her how to improvise within the context of what she owned was the most inclusive solution. The results were judged by industrial designer Ofer Zick, design historian Mel Byars and Julia Cassim from the Helen Hamlyn Research Centre. 45
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45: two products - one well designed, t
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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