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There still remains the problem of time, however, and inclusive design is perceived as being timeconsuming. To show that this is not necessarily the case and to ensure that the lessons learned are pertinent, the DBA Inclusive Design Challenge takes place within the time frame of a typical design project of around four months. Some projects are even shorter and we wondered whether there could be a quicker way to jumpstart the inclusive design process and generate innovative ideas or at the very least alert design managers to the advantages of an inclusive approach. In 2005, the Inclusive Business RCA programme ran a three-day workshop for Reckitt Benkiser and a 24 Hour Inclusive Design Challenge as part of the Include conference at the Royal College of Art. Their evident success suggested that one could significantly change corporate hearts and minds and inspire designers even within an attenuated time frame. 38 So we have refined the Challenge model as a knowledge transfer mechanism to explore inclusive design techniques with design and industry, using feedback from designers over the past six years to evolve a flexible workshop module for different contexts. The Challenge model contains the key elements of pertinent information, lateral inspiration and the development of presentation skills. The four workshops described in this section road-tested the Challenge model under different circumstances and with different participants, these ranged from SMEs in the disability aids and equipment sector and Occupation Thearapists (OTs) in the UK to industrial design students in Israel and Human Computer Interaction (HCI) students and those of other disciplines in Japan. The flexible format generated exciting results. Read on ... Julia Cassim
Workshop 1 >Innovating through Inclusive Design College of Occupational Therapists, London 18 January 2006 Context This one-day workshop was organised in collaboration with the College of Occupational Therapists (COT) – the 20,000 strong body for a profession, which uniquely sees both sides of the story. Its aim was to bring together occupational therapists – the gatekeepers for rehabilitation aids and equipment – and the manufacturers who supply them in a sector not generally associated with excellence in design. Participants Participants came from as far as France and Germany and included designers, administrators, manufacturers and users. Framework: Part 1 After presentations, occupational therapists outlined the context of poor design in an area characterised by little R&D, low profit margins, lack of creative service delivery, under-managed services and compliant users. 39
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39: Generational blurring or no, one th
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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