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cover for the extinguisher and protects the
face against smoke inhalation, helping to
prevent respiratory fatalities, the single most
common cause of death in domestic fires.
This lightweight extinguisher was conceived
as a decorative but functional object
– more like a vacuum flask rather than a
heavy fixed extinguisher. This would allow
one to be stored within easy reach in multiple
locations and would overcome difficulties
of installation. It can be easily activated, used
and then discarded in the event of a fire.
The British Standard stipulates a predominant
red exterior – the design team
saw this as a conflict between effectiveness
and legislation – an excuse not to purchase,
a reason to hide the product and decrease
emergency access. A simple colour study
helped gauge consumer reaction to the
point where Houdini no longer became
recognisable as a fire extinguisher.
Each can will be clearly marked with
an expiry date and sold in an innovative
multi-pack of four for a retail price of around
£35 per pack. One would be a dummy
extinguisher to be used as a training model
that will help overcome the instinctive fear
and panic in the event of a fire. Matter
envisage future models illuminated and