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Consider then enhances this understanding
of the target audience, by replicating
common eye conditions: a design in
progress is automatically converted into a high
resolution PDF file and the designer can
choose any condition and degree of severity
from a drop-down menu and view how their
visually impaired audience sees that design.
At this stage, unconventional icons give
recommendations on improving the design
for this condition and at this level. For example,
for simple short-sightedness, issues
such as type size, font contrast and colour
would be highlighted. At a more severe level
of the condition, the opportunities would
include sound and shape, texture, Braille and
personal assistance. For dyslexia, designers
would be able to load examples from the
library of graphic tests and different layouts
for newspaper, website, posters, packaging,
signage and so on that are included with
the software.
The software does not deliver prescriptive
solutions but instead helps the designer
to understand the principles underlying
inclusive design and shows how they might
make their work more inclusive. Similarly for
the client, examples of how image, structure
and copy can make a dramatic difference for