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services, communication, environments which have mainstream and/or niche market potential > showed insight into the needs and aspirations of excluded groups of people > demonstrated a creative approach > communicated key ideas and messages. The judging panel > David Alcock, Scope > Jim Dawton, Pearson Matthews > Professor Roger Coleman, Helen Hamlyn Research Centre > Tim Fendley, AIG > Hannah Paterson, DBA > Lynda Relph Knight, Design Week > Mike Woods, Tangerine The projects On behalf of the judges, Sean Lewis, Director of the Design Business Association, congratulated the teams for the sheer diversity of the projects, the high standard of their presentations and the amount of time and consideration that had gone into them. “It was especially pleasing,” he said, “to see communication projects shortlisted, as it is an area not always associated with inclusive design. The bar is being raised further each Judges David Alcock Scope Prof Roger Coleman Royal College of Art Jim Dawton Pearson Matthews
Judges Tim Fendley AIG year and the number of patents generated by the projects is a great indicator of the quality within the shortlist. We really had a tough job on our hands when it came to the judging.” What the judges said Infood – Adecco “A beautifully simple and thorough solution to a major issue that is exceptionally current in legislative terms but has yet to be addressed by industry, nationally or internationally. It presents a fantastic market opportunity for innovation.” Lynda Relph-Knight Editor, Design Week Chatterpack – Coley Porter Bell “It can be tailored to individual needs yet remains easy to use, inexpensive and is a truly inclusive solution. It has huge potential in marketing terms.” Mike Woods Tangerine Felton Communication – www.work-able. org.uk “An important campaign that directly addresses the issue of the under employment of disabled people – the one million disabled people in the UK who are not working, who would like a job but can’t get one.”
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7: Right: John Corcoran of Wire Design
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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