19.11.2014 Views

Download in Adobe PDF format - Helen Hamlyn Centre - Royal ...

Download in Adobe PDF format - Helen Hamlyn Centre - Royal ...

Download in Adobe PDF format - Helen Hamlyn Centre - Royal ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Background<br />

Many graphic designers do not understand<br />

the relevance of <strong>in</strong>clusive design to their<br />

practice or view it as a restriction to their<br />

creativity. Clients are <strong>in</strong>creas<strong>in</strong>gly aware of<br />

the need for <strong>in</strong>clusively-designed graphic<br />

communication but are not equipped with the<br />

design expertise to develop an answer. Consider<br />

sets out to help designers and clients<br />

understand the pr<strong>in</strong>ciples of <strong>in</strong>clusive design<br />

without offer<strong>in</strong>g a one-size-fits-all solution.<br />

How does it work?<br />

Consider could be launched from any<br />

design software package or <strong>PDF</strong> Reader,<br />

which means that it will be available<br />

throughout the whole design and proof<strong>in</strong>g<br />

process to the client and the designer. The<br />

first part of the software allows consideration<br />

of an audience from the perspective of age,<br />

expendable <strong>in</strong>come and location and then<br />

offers the client a quick conversion of that<br />

data <strong>in</strong>to a breakdown by common visual<br />

impairment, such as dyslexia, colour bl<strong>in</strong>dness,<br />

refractive error, partial sight etc. This<br />

<strong>in</strong><strong>format</strong>ion may be written <strong>in</strong>to any project<br />

brief so that the whole project team can<br />

work with a better understand<strong>in</strong>g of their<br />

audience <strong>in</strong> relation to ability.<br />

29

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!