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Background<br />
Many graphic designers do not understand<br />
the relevance of <strong>in</strong>clusive design to their<br />
practice or view it as a restriction to their<br />
creativity. Clients are <strong>in</strong>creas<strong>in</strong>gly aware of<br />
the need for <strong>in</strong>clusively-designed graphic<br />
communication but are not equipped with the<br />
design expertise to develop an answer. Consider<br />
sets out to help designers and clients<br />
understand the pr<strong>in</strong>ciples of <strong>in</strong>clusive design<br />
without offer<strong>in</strong>g a one-size-fits-all solution.<br />
How does it work?<br />
Consider could be launched from any<br />
design software package or <strong>PDF</strong> Reader,<br />
which means that it will be available<br />
throughout the whole design and proof<strong>in</strong>g<br />
process to the client and the designer. The<br />
first part of the software allows consideration<br />
of an audience from the perspective of age,<br />
expendable <strong>in</strong>come and location and then<br />
offers the client a quick conversion of that<br />
data <strong>in</strong>to a breakdown by common visual<br />
impairment, such as dyslexia, colour bl<strong>in</strong>dness,<br />
refractive error, partial sight etc. This<br />
<strong>in</strong><strong>format</strong>ion may be written <strong>in</strong>to any project<br />
brief so that the whole project team can<br />
work with a better understand<strong>in</strong>g of their<br />
audience <strong>in</strong> relation to ability.<br />
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