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Right: John Corcoran of<br />
Wire Design with the design<br />
team, holds the w<strong>in</strong>ners trophy<br />
research and just four months to deliver their<br />
<strong>in</strong>clusive responses to the needs and aspirations<br />
of the disabled users with whom they<br />
worked. A panel of experts judged the work<br />
<strong>in</strong> December 2005. Then came an agonis<strong>in</strong>g<br />
two-month wait for the result, which was<br />
announced on 22 February 2006, before a<br />
capacity audience drawn from the worlds of<br />
design, disability, government and bus<strong>in</strong>ess<br />
at the <strong>Royal</strong> College of Art.<br />
The challenge to the teams was twofold:<br />
design a ma<strong>in</strong>stream product, service,<br />
environment, pr<strong>in</strong>t, on-l<strong>in</strong>e or other<br />
communication which deliberately <strong>in</strong>cludes<br />
the needs and aspirations of currently<br />
excluded groups of people, or create<br />
a design with young disabled people<br />
specifically <strong>in</strong> m<strong>in</strong>d, focused on their everyday<br />
lives <strong>in</strong> the ma<strong>in</strong>stream. In either case,<br />
creat<strong>in</strong>g bus<strong>in</strong>ess opportunities for small and<br />
medium sized enterprises (SMEs) and<br />
larger companies would be an advantage.<br />
Judg<strong>in</strong>g criteria<br />
The judg<strong>in</strong>g panel considered how well<br />
entries:<br />
> promoted social <strong>in</strong>clusion through goods,