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12 12 >project 1: Infood Adecco Edge A standardised and accessible graphic system based on symbols for food packaging to enable consumers to quickly and easily determine the ingredients of any product.
Background Twenty per cent of the UK population is affected by food intolerance allergies, a number that is estimated to rise by five per cent each year. Reactions range from minor skin rashes to major life-threatening anaphylaxis. On 25 November 2005, a new EU directive stipulated that all prepackaged food should show clearly on the label whether it contains any of 12 ingredients that commonly cause reactions. As yet, however, no standardised graphic system exists to alert consumers to the presence of common allergens in food. How does it work? Infood is a set of 12 simple allergen icons, consisting of a bold graphic symbol and accompanying descriptor based on Makaton, RNIB and Mencap guidelines. They are intended to replace the long, space-consuming and confusing lists currently used on packaging. Each icon enables interpretation on three levels – through recognition of a specific image representing the allergen, through abbreviated text describing it and through colour to differentiate each allergen. 13
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13: ‘Design should be non-stigmatisin
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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