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26 cover for the extinguisher and protects the face against smoke inhalation, helping to prevent respiratory fatalities, the single most common cause of death in domestic fires. This lightweight extinguisher was conceived as a decorative but functional object – more like a vacuum flask rather than a heavy fixed extinguisher. This would allow one to be stored within easy reach in multiple locations and would overcome difficulties of installation. It can be easily activated, used and then discarded in the event of a fire. The British Standard stipulates a predominant red exterior – the design team saw this as a conflict between effectiveness and legislation – an excuse not to purchase, a reason to hide the product and decrease emergency access. A simple colour study helped gauge consumer reaction to the point where Houdini no longer became recognisable as a fire extinguisher. Each can will be clearly marked with an expiry date and sold in an innovative multi-pack of four for a retail price of around £35 per pack. One would be a dummy extinguisher to be used as a training model that will help overcome the instinctive fear and panic in the event of a fire. Matter envisage future models illuminated and
talking to each other, reacting to existing alarm systems with audible warnings and acting as a flashlight or escape light. Transfer-print options would allow owners to tailor Houdini to their décor and lifestyle. User input The design was progressed through sketches and foam models, which allowed user input at every stage. The users consulted were younger consumers with severe disabilities – dexterity, mobility and sight impairments and restricted growth – as well as elderly people living independently. Judge’s comments “The project addresses one of the biggest challenges for inclusive design. How to combine usability, safety and desirability, and simultaneously motivate the consumer to invest in a product that may only be used once but could save their life.”The judges particularly liked the ideas of the dummy pack for training and the business model built around the idea.“Matter produced an easy-to-use object that is as desirable as it is useful and is based on a thorough understanding of the complexity of issues.” 27
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19 and 20: Background Identifying the contents
Page 21 and 22: The magnetic or adhesive backing al
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27: Background Safety in the home is a
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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