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18 > a voice could warn a child that the contents of a bottle are toxic or dangerous > a carer’s voice could remind their client with memory loss of the exact dosage of their daily medicine > people with short-term memory loss could be reminded of how to do things. The repetition of key words and phrases would be a lifeline and help restore their dignity > a grandchild’s voice could ease loneliness by saying ‘hello’ when a jar of coffee is picked up or when their photograph is viewed > a person on a diet could be reminded of the calorie count of forbidden foods > a foreign language learner could learn the names of common items in the home > visually impaired people would be able to navigate their way around jars and bottles in cupboards and be alerted to sell-bydates in the fridge. Chatterpacks would be available in bespoke and standard versions and sold in blister packs singly or in bulk in stores, on the internet or over the phone. The highcontrast logo used is semiotic with a speech bubble to indicate that it would speak to you. A sans serif type has been used for maximum clarity.
The magnetic or adhesive backing allows each Chatterpack to be applied anywhere – on a photo frame to identify the person in the picture or on appliances to indicate the on button. A sensor or button option would also be available. The cheapness, flexibility of use and wide potential applications mean that Chatterpack has great mainstream market potential. User input Users with mobility, dexterity and visual impairments and carers of those suffering memory loss. Judge’s comments The judges loved the simplicity of the idea and the fact that it can be tailored to individual needs yet remains easy to use, inexpensive and is a truly inclusive solution. They felt it would work well with specific groups of people; short-term disability is also addressed and, above all, it has huge potential in marketing terms. The judges loved the way the team had looked at serious issues but had not neglected the important element of fun implicit in the idea of products that can talk back. 19
Page 1 and 2: challenge 2006 >how designers respo
Page 3 and 4: Julia Cassim Editor, Challenge 2006
Page 5 and 6: contents 4 12 16 20 24 28 33 PART 1
Page 7 and 8: Right: John Corcoran of Wire Design
Page 9 and 10: Judges Tim Fendley AIG year and the
Page 11 and 12: Designers Matt Wright Matter John C
Page 13 and 14: ‘Design should be non-stigmatisin
Page 15 and 16: Background Twenty per cent of the U
Page 17 and 18: preference. These were refined and
Page 19: Background Identifying the contents
Page 23 and 24: Background Equal access to employme
Page 25 and 26: would focus on disabled people’s
Page 27 and 28: Background Safety in the home is a
Page 29 and 30: talking to each other, reacting to
Page 31 and 32: Background Many graphic designers d
Page 33 and 34: the end user are highlighted and th
Page 35 and 36: project 6: Caddy Wood&Wood Design A
Page 37 and 38: Made from a durable fabric laminate
Page 39 and 40: Generational blurring or no, one th
Page 41 and 42: Workshop 1 >Innovating through Incl
Page 43 and 44: Top three rows: workshop scenes. Bo
Page 45 and 46: two products - one well designed, t
Page 47 and 48: linked, an inclusive platform can b
Page 49 and 50: Teams and projects from Kyoto Unive
Page 51 and 52: - Workshop 4 >User Science Institut
Page 53 and 54: y RCA alumnus and industrial design
Page 55 and 56: About the Helen Hamlyn Research Cen

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