100% DESIGN LONDON - DalCasa

Sjedalica za konverzaciju dizajnerice
Ane Linares predstavljena
na 100% Futures / Designer Ana
Linares’s conversation chair was
presented at 100% Futures
Interakcija produkt dizajna i mode - britanske “viseće košare” za cvijeće nastale
u suradnji Jam-a i modnog dizajnera Ted Bakera / Interaction of product
design and fashion - British “hanging baskets” for flowers that were
created by Jam and fashion designer Ted Baker
don, the central part of “100% Design” also had to provide
some answers for that subject. Therefore, the visitors
were introduced to many interesting ideas by young
designers under the name of “Redesign”: a chair/sculpture
(RD4 chair) made from recycled plastic with a URE
process that preserves energy; also a chair made from
firmly rolled and attached newspapers (it’s possible to
personalize it according to one’s favourite thing to read),
as well as a chair made from a rejected bathtub… Everyone
shared the same goal: to use rejected and recycled
materials and to prove that it is also possible to create
an admirable object by reducing the consumption
of energy and materials, while also denying the deeply
rooted prejudices about the smaller aesthetical value of
recycled products.
However, recycling is just a small part of 450 different ideas
and concepts that were presented by the exhibitors:
furniture, lighting, coverings for walls and floors, kitchens,
bathrooms, accessories… A large chunk of the space
was taken up by exhibitors who produce wall coverings,
and they had many interesting materials and various
samples. The usage methods were very creative: the
“Pepper-mint” company presented the wallpapers that
are used by the magnet principle. A thin layer of a magnet
at the back of the wallpaper allows the sample on
the wall to be constantly changed, which eliminates the
biggest problem when it comes to wallpapers – fear of
boredom. British company “Graham&Brown” has proved
that it’s the best manufacturer of wallpapers by presenting
excellent collections that were created while working
with the most famous designers in the world, such as
Basso&Brooke, Umbra from Canada, Andy Magee, as
well as the prestigious designer college Central St. Martins.
In addition to the new collections by the biggest British
names, such as David Chipperfield, Simon Pengelly,
Pottinger&Cole, Susan Bradley… “100% Design” has added
an international dimension by presenting the most
interesting accomplishments from Japanese design; the
Danes have, within the “100% Futures” exhibit, presented
themselves with the joint project Made in Denmark; we
witnessed attractive solutions from Norway, Italy, Turkey,
Germany and Sweden, and the increasingly vivacious
Spanish scene has again brought novelties from their established
and not-so-established designers. One of the
most popular exhibitors had to be Jaime Hayon. He was
awarded with the role of teacher at one of the numerous
seminars, but he was also one of the three people
nominated for the Wallpaper Award “100% Design London”
(the other two were Matthew Hilton and BarberOsgerby).
It should be pointed out that Wallpaper is just one
of several designer institutions or mediums that have their
awards present at “100% Design”. And that speaks plenty
enough about the grandeur and the importance of the
fair in London. Unlike the overrated and sumptuous Fiera
in Milan, this might just be the place for important changes
w h e n
t h a t
it comes to understanding design. It appears
the experts are already prepared to acknowledge
them.
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