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100% DESIGN LONDON - DalCasa

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Brokeri KD Asset Managementa Zagreb / Brokers of KD Asset<br />

Management Zagreb<br />

besides T-HT. I think this will provide an extra-push for the<br />

market. The other countries of this part of Europe are<br />

also going through their path towards market economy.<br />

Some of them have been inducted into the EU, but that<br />

doesn’t mean that they completed that process. While<br />

the processes of transition and privatisation are lasting,<br />

it is expected that the companies will spread their<br />

businesses and increase profitability. That’s the reason<br />

almost all the mentioned markets have reached aboveaverage<br />

profits all these years. It is expected that, once<br />

these processes are finalized, the profits will drop to the<br />

world average of about 10-15 percent per year.<br />

There are some shares today that are unreasonably expensive,<br />

but I think that we can’t talk about the general<br />

overestimation of the market. It’s true that the expected<br />

rise and progress of some shares is calculated into their<br />

price. Regardless of that, it’s my prediction that we can<br />

expect above-average profits prior to entering the EU.<br />

Furthermore, I think that you won’t be able to make<br />

money on any random share you purchase, but you will<br />

need to be extra-careful while choosing the shares.<br />

How do we choose a good broker Is it true that the<br />

Croatian market is lacking in educated and quality brokers,<br />

especially those with an experience<br />

According to my experience, most of the decisions on<br />

the broker are based on recommendations. The brokers<br />

know that, so it’s in their best interest to keep you satisfied.<br />

The situation is such that you’ll hardly find a broker<br />

over the age of 35 because our financial market is<br />

young. Also important, the expected “duration” of the<br />

person working as a broker is about ten years, and after<br />

that almost everyone either looks for new challenges or<br />

becomes tired and fed up due to stressful working conditions.<br />

Those mentioned reasons and the great market<br />

expansion over the last two years may have resulted in<br />

a certain disproportion of the industry’s needs and the<br />

available personnel, for it will take some time before the<br />

profession answers by satisfying the needs of the industry<br />

that suddenly grows. However, regulators and educational<br />

institutions are doing a good job of looking after<br />

the development of quality and trustworthy personnel.<br />

Which insurance instruments guarantee the investor that<br />

the broker will work to his long-term benefit<br />

There are no firm instruments of insurance. That’s why<br />

the investment industry is one of the most supervised<br />

and regulated. Also, this is where the power of recommendation<br />

comes into play. If the broker wants to be<br />

successful, he must build a good reputation for himself<br />

and his house, and it’s his priority to work in the best interest<br />

of the clients.<br />

37

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