The Lewis River Hydroelectric Projects - PacifiCorp

Lewis River Interpretive & Education Plan
An Element of Surprise
A classic response to material we have seen (or that we think we have already
seen) is to pass it by. Visitors become programmed to ignore rules and
regulations, the repetitive welcome panel, and sometimes even the standard
interpretive exhibit. The PacifiCorp exhibits are designed with an element of
surprise. On one side of the exhibit is a large photographic image. The image is
not always immediately recognizable: it might be a close-up of an Yakama Indian
basket—showing the intricate pattern of the dyed reeds, or it may be an aerial
view of the dam spillway— splashing and cascading over a slick algae coated
wall of concrete. In either case, the images are chosen to enhance the intrigue
about the information being presented. The element of surprise is intended to
draw visitors into the exhibit and get them engaged in the story.
Sea Reach Ltd • 146 NE yamhill Street • Sheridan, OR draft 2 • January 22, 2008 • page 27