The Lewis River Hydroelectric Projects - PacifiCorp

Lewis River Interpretive & Education Plan
Applied Design
Design standards for a family of signs can include everything from the entry
to the restroom signs. The broader the spectrum and the more consistent the
signage, the easier it is to establish a sense of place. But design is more than just a
set of standards, it is also about communication.
Good design can make complex messages more understandable. This is
accomplished with a well-organized composition.
The example on this page depicts the hours of operation for a PacifiCorp dayuse
site. Reading from left to right and top to bottom—the information is
presented in several layers: On the left—hours, extended hours, and fees. This
area is accentuated with an abstract background, drawing a person’s eye to that
area first. After reading this column, a visitor is prepared for the range of dates
and times to follow. The next column informs the visitor that hours of operation
depend on the season (winter or summer). Fridays are also in this column to
alert the visitor to the fact that they are treated differently than other days during
the peak season. And finally, the right columun presents specifics—the actual
dates and hours of operation.
Sea Reach Ltd • 146 NE yamhill Street • Sheridan, OR draft 3 • November 2008 • page 37