31.01.2015 Views

Annual Report 2011 - T-Hrvatski Telekom

Annual Report 2011 - T-Hrvatski Telekom

Annual Report 2011 - T-Hrvatski Telekom

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

3<br />

Operating Statistics<br />

Key operational data<br />

Mobile subscribers in 000<br />

Jan-Dec<br />

<strong>2011</strong><br />

Jan-Dec<br />

2010<br />

% of change<br />

A11/10<br />

Operating Statistics<br />

Number of subscribers<br />

2,418<br />

2,437<br />

-0.8%<br />

- Residential<br />

- Business<br />

1,964<br />

454<br />

2,003<br />

435<br />

-1.9%<br />

4.4%<br />

Number of postpaid subscribers 3)<br />

1,035<br />

1,003<br />

3.2%<br />

- Residential<br />

- Business<br />

581<br />

454<br />

568<br />

435<br />

2.3%<br />

4.4%<br />

Number of prepaid subscribers<br />

1,383<br />

1,434<br />

-3.6%<br />

Minutes of use (MOU) per average subscriber<br />

134<br />

136<br />

-1.2%<br />

- Residential<br />

- Business<br />

100<br />

285<br />

100<br />

300<br />

0.7%<br />

-5.0%<br />

Blended ARPU (monthly average for the year in HRK) 2)<br />

94<br />

104<br />

-10.0%<br />

- Residential<br />

- Business<br />

74<br />

184<br />

83<br />

202<br />

-11.0%<br />

-8.9%<br />

Blended non-voice ARPU (monthly average for the year<br />

in HRK) 2)<br />

23<br />

25<br />

-7.3%<br />

SAC per gross add in HRK<br />

122<br />

160<br />

-23.7%<br />

Churn rate (%)<br />

2.7<br />

2.5<br />

0.2 p.p.<br />

Penetration (%) 1)<br />

119.9<br />

117.8<br />

2.1 p.p.<br />

Market share of subscribers (%) 1)<br />

47.0<br />

46.7<br />

0.3 p.p.<br />

1) Source: published VIPnet's quarterly report for 3Q <strong>2011</strong> and Tele2's quarterly report for 4Q 2010 and <strong>2011</strong>. Number of subscribers for VIPnet for 4Q <strong>2011</strong> is internally estimated.<br />

2) Due to T-Mobile and T-Com merge and within the new segmental reporting explained above, as of Q1 <strong>2011</strong> calculation of ARPU was changed to show consolidated mobile<br />

revenues rather than unconsolidated mobile revenues.<br />

3) In September <strong>2011</strong> definition of prepaid subscribers has been changed in order to be aligned with HAKOM definition. According to new definition, only SIM's with traffic or<br />

voucher recharge in the last 90 days should be considered as the subscribers. Previous year has been restated with all related KPIs to be aligned with new definition.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!