Annual Report 2011 - T-Hrvatski Telekom
Annual Report 2011 - T-Hrvatski Telekom
Annual Report 2011 - T-Hrvatski Telekom
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3<br />
Operating Statistics<br />
Key operational data<br />
Mobile subscribers in 000<br />
Jan-Dec<br />
<strong>2011</strong><br />
Jan-Dec<br />
2010<br />
% of change<br />
A11/10<br />
Operating Statistics<br />
Number of subscribers<br />
2,418<br />
2,437<br />
-0.8%<br />
- Residential<br />
- Business<br />
1,964<br />
454<br />
2,003<br />
435<br />
-1.9%<br />
4.4%<br />
Number of postpaid subscribers 3)<br />
1,035<br />
1,003<br />
3.2%<br />
- Residential<br />
- Business<br />
581<br />
454<br />
568<br />
435<br />
2.3%<br />
4.4%<br />
Number of prepaid subscribers<br />
1,383<br />
1,434<br />
-3.6%<br />
Minutes of use (MOU) per average subscriber<br />
134<br />
136<br />
-1.2%<br />
- Residential<br />
- Business<br />
100<br />
285<br />
100<br />
300<br />
0.7%<br />
-5.0%<br />
Blended ARPU (monthly average for the year in HRK) 2)<br />
94<br />
104<br />
-10.0%<br />
- Residential<br />
- Business<br />
74<br />
184<br />
83<br />
202<br />
-11.0%<br />
-8.9%<br />
Blended non-voice ARPU (monthly average for the year<br />
in HRK) 2)<br />
23<br />
25<br />
-7.3%<br />
SAC per gross add in HRK<br />
122<br />
160<br />
-23.7%<br />
Churn rate (%)<br />
2.7<br />
2.5<br />
0.2 p.p.<br />
Penetration (%) 1)<br />
119.9<br />
117.8<br />
2.1 p.p.<br />
Market share of subscribers (%) 1)<br />
47.0<br />
46.7<br />
0.3 p.p.<br />
1) Source: published VIPnet's quarterly report for 3Q <strong>2011</strong> and Tele2's quarterly report for 4Q 2010 and <strong>2011</strong>. Number of subscribers for VIPnet for 4Q <strong>2011</strong> is internally estimated.<br />
2) Due to T-Mobile and T-Com merge and within the new segmental reporting explained above, as of Q1 <strong>2011</strong> calculation of ARPU was changed to show consolidated mobile<br />
revenues rather than unconsolidated mobile revenues.<br />
3) In September <strong>2011</strong> definition of prepaid subscribers has been changed in order to be aligned with HAKOM definition. According to new definition, only SIM's with traffic or<br />
voucher recharge in the last 90 days should be considered as the subscribers. Previous year has been restated with all related KPIs to be aligned with new definition.