Annual Report 2011 - T-Hrvatski Telekom

Group's Strategy
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T-HT Group Mission:
Communication, Information & Entertainment,
Always & Everywhere
Enormous volumes of photos and film clips are
uploaded to the Internet and viewed every day, while
virtual communities and social networks attract
millions of new members every month. More and
more, these applications are tailored to people’s
needs and can be used at any time through a wide
variety of devices.
Checking e-mail and using the Internet are part of our
everyday life. The Internet has revolutionized the way
we spend our free time and the way we do business.
We take for granted that we can access the Internet at
home, in the office and on our mobile phones and we
are constantly demanding faster access and better
quality of service.
T-HT Group Vision:
T-HT — Leader in Connected Life & Work
The possibilities are endless. Technology works for
us, making life easier, solving problems faster, leaving
us with more spare time and making our lives a lot
more fun. We can do business on our way to the
airport, watch our favorite TV show on the screen of
a mobile phone and stay in touch with our families,
friends and colleagues, using mobile and Internetbased
services to share our experience, ideas,
information and thoughts.
T-HT Group Strategy
The telecommunications market is undergoing a
fundamental transformation, characterized by a
dramatic increase in data traffic. By 2015, the average
mobile customer will consume around 14 gigabytes
of data a month. In 2005, this figure was just a few
megabytes. Consequently, our strategy remains
focused on building a robust broadband network,
developing new services and providing ICT products
and services alongside our core telecommunications
offerings. Our strategy is based on three main pillars:
FIX — TRANSFORM - INNOVATE
FIX: strive to protect the Company’s traditional fixed
and mobile business.
TRANSFORM: continue the rollout of fast speed
broadband networks to support expected rapid data
growth and facilitate new services. At the same time,
we are significantly transforming our cost structures
to protect our business.
INNOVATE: focus on developing and expanding new
growth areas by exploiting consumer and technology
trends built around Internet, media and ICT services
To achieve these targets, the Group has identified the
following key strategic areas:
Connected Life and Work
Our strategic goal is the provision of innovative,
converged services. The Group’s strategic focus
remains on broadband, both mobile and fixed, and
broadband-related products such as IPTV, valueadded
services (VAS) and other content for growth,
while exploring new growth segments.
Broadband and IPTV continue to offer the greatest
opportunities for growth. Cloud computing and
ICT also provide considerable growth potential.
Furthermore, our networks, platforms and services
enable us to support forthcoming changes in
industries such as energy, healthcare and media.
Networks and Processes to facilitate the
Gigabit Society
Our infrastructure is key to the services we provide
and we forecast a rapid increase in data volumes in
the coming years. Our goal is therefore to continue
to transform operations by improving efficiency
and by supplying the bandwidth capacity required.
For this reason, we are focused on rolling out high
speed fixed and mobile broadband networks and
systematically implementing an all-IP proposition.
Business Review 2011