Annual Report 2011 - T-Hrvatski Telekom

58
Corporate Responsibility
Responsibility towards the customers
Customer care
Customer care and satisfaction are the key focus of
HT’s Call Center activities. Its agents are ready to
answer all questions or provide support on a 24/7
basis, by phone, e-mail, postal mail and fax. The
Call Centre plays a key role in the maintenance of
good relations with customers. Besides providing
information, it also sells products and services
tailored to customers’ individual needs.
Monitoring customer satisfaction
T-HT continuously monitors customer satisfaction and
loyalty, using the TRI*M methodology. This enables
T-HT to evaluate the efficiency of business processes
within the Group and identify where improvement is
required.
Responsible approach to customers
T-HT tailors its services to take into account the
varying needs of its customers’ needs, as evidenced
by special discounts, shops accessible to disabled
people, special packages for customers on low
incomes, services for young people, discounts
granted to Croatian Homeland War disabled veterans,
the MAXtv parental protection, protection for Internet
users and various billing options such as web billing,
voice billing and e-billing. In addition, T-HT complies
with the Code of Advertising Standards, which
prescribes advertising rules and principles.
Advanced technology available to all
As leader and innovator in the Croatian
telecommunications market, T-HT continues to
invest in the development of innovative technologies,
broadband, IPTV and LTE technology. T-HT was the
first operator in Croatia to offer the opportunity to test
the most advanced LTE network, which provided up
to 10 times higher data transmission rates.
tCloud
In 2011, the Group also started offering new and
innovative services in the cloud. The tCloud Računalo
(tCloud Computing) service enables business
customers to use a virtual IT infrastructure without
the cost of IT equipment — and it also saves energy.
For residential customers, Spremalica (Data Storage)
and Sinkronizacija podataka (Data Synchronization)
services, provide easy and secure online storage and
content sharing capabilities.
Planet9
T-HT’s Planet9 online bookshop and Planet9 e-book
reader enables access to a virtual library at any time
and any place.
MAXtv To Go
T-HT’s Internet TV offering has been expanded with a
new service called MAXtv To Go. This enables viewers
to watch MAXtv on the move, via mobile handsets and
computers, and on additional screens at home.
HotHot
HotHot, the first local geo-location application in the
Croatian language, gives smartphone owners an easy
and practical overview of attractive consumer offers in
the vicinity.
Responsibility towards the suppliers
T-HT implements a Sustainable Procurement
Program for the purchase of products and services
within the entire Group. The Group endeavors to
obtain optimal value whilst considering factors such
as price, quality, availability and functionality, the
impact of product and/or service on the environment,
social aspects, working conditions and human rights.
The Sustainable Procurement Program includes
supply chain management with regard to social and
ecological risks and the possibility of long-term benefit
for the Company, supplier selection under clearly
defined minimum standards (including Social Charter
or International Labor Organization conventions), and
regular checks to ensure compliance.
Responsibility towards the environment
Afforestation of fire affected areas
T-HT continued with its project of afforestation of
areas affected by fire for the fourth consecutive year,