Annual Report 2011 - T-Hrvatski Telekom

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Business Review 2011
As result of lower usage, ARPA decreased 10.0% to
HRK 238.
The ADSL subscriber base is growing as a result
of attractive and constant retention and acquisition
campaigns, reaching 112,000 business users, an
increase of 6.0%. ARPA decreased 2.5% to HRK 134.
The TV subscriber base has grown 12.4% to 19,000
customers as result of continuous improvements in
services and programming. A range of promotional
offers were available to both new and existing TV
users.
The Hotel TV service was launched in March.
Offers around Christmas gave 50% off the monthly
subscription fee for 12 months along with a free
package of the subscriber’s choice (Sportski paket
plus, HBO or Snimalica 10) for six months when
signing up for 24 months.
The IP fixed line customer base increased 5.1%.
The VPN customer base increased 10.0%. T-HT
constantly promotes the migration of existing
traditional data customers to IP-based products.
The number of data lines fell 6.7% with traditional
data lines decreasing, whilst Metro Ethernet service is
growing.
Beside regular telecommunications services, T-HT
built an ICT portfolio in 2011. At the start of the year,
a Virtual Private Server service was launched and the
Desktop Management product followed shortly after.
The most important projects developed by tportal’s
editorial, creative and web-design team in 2011
include the following:
- http://prvaliga.tportal.hr/, a central information
point regarding the national football league
sponsored by Hrvatski Telekom. The site carries
exclusive footage of goals and match highlights.
It has attracted more than 100,000 unique visitors
since its launch;
- http://izbori2011.tportal.hr/, a specialized portal for
parliamentary elections in Croatia, with analysis,
comment, in-depth event coverage as well as
photo and video content;
- live streaming of several important events such
as the T-Mobile INmusic festival, Zagreb Pride,
election night highlights and a number of debates.
By the end of the year, tportal’s Facebook page
had acquired over 150,000 fans, which provided
additional credibility to the portal’s positioning in
social networks.
In addition, tportal traditionally organizes the roman@
tportal.hr award, a competition for the best Croatian
novel.
Tportal’s editorial, design and development team
continued to improve the presentation of its services
across a range of platforms. Content is available
through mobile devices, SMS alerts and the T-Mobile
WAP portal, along with social networks like Facebook
and Twitter. In addition, T-Mobile iPhone users get a
customized interface when browsing tportal.
Wholesale
In July, Virtual Desktops — tCloud were launched
and at the end of September, the first two modules
of Software as a Service products were introduced —
tCloud Human Resources and tCloud ERP.
tportal.hr
In 2011, tportal.hr continuously ranked among the
top three web portals in Croatia according to reach,
with more than 800,000 unique visitors per month
according to Gemius, an independent internet traffic
research agency.
Domestic wholesale market
During 2011, ULL market continued to grow with the
gross additions of 15,500 new ULL lines. Operators
were still highly focused on a fully unbundled local
loop which provides a more attractive broadband
services option, while the number of shared accesses
is declining and is expected to disappear.
Based on the Agency decision, T-HT has updated and
published its wholesale bitstream offer providing two