Annual Report 2011 - T-Hrvatski Telekom

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42 Business units: Residental and Business Business Review 2011 On 1 January 2010, the former divisions of T-Com and T-Mobile, serving the fixed and mobile markets respectively, were replaced by a new structure based on the Residential and Business segments. Starting from the first quarter of 2011, segmental reporting was introduced along these lines. In its financial reports, the Group’s segments are reported by contribution to EBITDA level. Residential Segment Overview • T-HT maintained its leading position in the mobile, fixed and IP market • From Q1 2011, the regulator (HAKOM) amended the definition of the total prepaid subscriber base so that only SIMs showing traffic or voucher recharges in the previous 90 days should be considered as subscribers. Actual data for 2010 was adjusted in accordance with this • New postpaid EXTRA tariffs were introduced with a particular focus on data • The Simpa prepaid tariff was reintroduced • The Group conducted continuous retention initiatives in both postpaid and prepaid segments • T-HT successfully defended its fixed voice customer base • The Group has 539,000 ADSL mainlines and 321,000 TV customers • The Group is increasing coverage with a Direct to Home satellite TV service. Also offered exlusive TV content on MAXtv — Croatia’s Premier Football League, Formula 1 and launched MAXtv To Go — a TV service for smartphones, tablets, laptops and PCs. • The Group launched MAX3 triple play offers Major Achievements in 2011 HT a launched mobile acquisition and retention campaign for all new and existing customers signing 24-month contracts during first six weeks of the year. The strong focus on mobile broadband was further emphasized by the launch of new postpaid tariffs in March and new mobile Internet tariffs in May. Additionally, new Extra family tariffs were launched offering benefits for up to seven family members and including unlimited calls on the HT network. Extra tariffs also included a special offer targeting young people. In October, the new rebranded Simpa tariff was relaunched, with attractive cross-network pricing, and a mobile number porting offer. Bonbon, the prepaid brand aimed at young urban professionals, continued its growth with a successful marketing campaigns where customers allow to selecy select convenient price points and members also receive promotional offers. The new fixed tariff option ‘U mreži’ was also launched offering more attractive rates for calls to the T-Mobile network. Fixed and mobile products were bundled in ADSL customer acquisition campaigns promoting bundled packages. In TV, customer acquisition campaigns were offered in both IPTV and DTH satellite TV service. IPTV offers were focused on expanding sports content and the introduction of new pay-per-view services. Market leadership was reinforced through exclusive content such as MAXtv, Croatian Premier League football and Formula 1. The MAX3 triple play was launched with specially designed packages combining voice, ADSL and IPTV services with attractive pricing. The launch of MAXtv To Go, a service for smartphones, tablets, laptops and PCs will make TV available everywhere and on all platforms. The mobile subscriber base decreased by 1.9%, from 2,003,000 subscribers in 2010 to 1,964,000 subscribers in 2011, driven by a 3.6% decrease in prepaid subscribers, partly a result of migration to postpaid. Minutes of usage per average subscriber in 2011 increased by 0.7% due to new, improved tariffs provided mainly in the prepaid segment.
43 Blended ARPU decreased by 11.0% in 2011, as a result of the economic situation and a highly competitive market. By the end of 2011, total fixed access mainlines were 12.0% lower at 1,074,000. The decline was accelerated by the regulatory introduction of new wholesale products and was in line with the market trend of fixed to mobile and IP substitution. However, the Group maintained its competitiveness with attractive promotional offers and excellent service. Fixed telephony users generated 2,083 million minutes in 2011. That was 10.2% lower than the previous year and reflects the impact of fixed substitution by mobile and IP traffic. • My T-Business portal launched providing single location for managing all T-HT accounts • HotHot — geo-marketing solution for business customers launched • HT maintained leading position as major wholesale provider Major achievements in 2011 HT had 454,000 postpaid business subscribers by the end of 2011, marking a 4.4% increase in the customer base. Minutes of use (MOU) per average subscriber were down 5.0%, as a result of the economic downturn. That pushed blended ARPU down 8.9% compared with 2010. Mobile data grew in line with general mobile market trends. Business Review 2011 Fixed voice ARPA decreased by 5.7%, as a result of general market trends outlined above. By the end of 2011, the number of ADSL mainlines increased to 539,000, up 2.9%. At the same time, ADSL mainline ARPU fell 3.1%. The TV customer base showed strong growth. By the end of 2011, T-HT had 321,000 TV customers, an increase of 12.3%. Satellite TV, an extension of the IPTV service, continues to grow after being repositioned and repriced in Q1 2011, offering more value for the customers. Business Segment Overview • T-HT maintained leading position in the business segment in 2011 • Several ICT services were launched: tCloud Virtual Desktops, tCloud Human Resources, tCloud ERP, tCloud Virtual Private Servers and eBook store — Planet9 • Stable customer base across all segments • New services Internet za tim and VPN private bill introduced to boost mobile customers • Active customer retention efforts in both fixed and mobile At the beginning of 2011, HT launched a mobile acquisition and retention campaign for all new and existing customers signing 24 months contracts. New Flex Biz tariffs, Mobile START and Mobile PLUS tariffs for SMEs were launched allowing customers to choose tariff package with a HRK 200 or HRK 600 monthly fee, allowing unlimited calls between two to eight team members. The mobile data usage FlexBIZ option “Internet za Tim” was launched, introducing one traffic bundle to be used by the whole team. In September, the VPN Private bill service was launched. Other services available to T-Mobile customers include the revamped Applicentar product, as well as FormIt and Momentem. HT also launched online book store Planet 9, service Spremalica providing free 10 GB bandwidth, and the HotHot geo-marketing application. T-HT’s business fixed line customers declined 11.4% due to fixed to mobile and IP substitution, regulatory decisions, increased competition and economic recession. Fixed telephony business users consumed 706 million minutes, down 17.5% on the previous year.
Page 1 and 2: Annual Report 2011
Page 3 and 4: 3 Operating Statistics Key operatio
Page 5: Content 5 2 3 7 8 10 12 16 21 22 28
Page 8 and 9: 8 Letter To Shareholders Introducti
Page 10 and 11: 10 Corporate Profile Introduction A
Page 12 and 13: 12 Investor Information Economic en
Page 14 and 15: 14 Dividend proposal for the 2011 f
Page 16 and 17: 16 Management Board Introduction Br
Page 18 and 19: 18 Introduction Branka Skaramuča M
Page 20 and 21: 20 Introduction As a result of the
Page 22 and 23: 22 Supervisory's Board Report Intro
Page 24 and 25: 24 Introduction • Cash management
Page 26 and 27: 26 Summary of the work performed Re
Page 28 and 29: 28 Corporate Governance Code Compli
Page 30 and 31: 30 Introduction Currently the Manag
Page 33 and 34: II. Business review 2011 Croatian T
Page 35 and 36: 35 first 10 months of 2011 against
Page 37 and 38: Regulatory Environment 37 Croatian
Page 39 and 40: Group's Strategy 39 T-HT Group Miss
Page 41: Organization of the Group 41 T-HT G
Page 45 and 46: 45 additional products: naked bitst
Page 47 and 48: 47 Transport Layer DWDM (Dense Wave
Page 49 and 50: 49 Data and IT Security The protect
Page 51 and 52: 51 Corporate Responsibility III. Co
Page 53 and 54: 53 Code of Conduct T-HT’s Code of
Page 55 and 56: 55 Culture Museum of Contemporary A
Page 57 and 58: 57 Full time employees by education
Page 59 and 60: 59 with direct investments into ext
Page 61: 61 In 2011, Iskon was the official
Page 64 and 65: 64 Group Financial Performance Fina
Page 66 and 67: 66 Financial Review 2011 Terminal e
Page 69 and 70: Consolidated financial statements 3
Page 71 and 72: Independent auditor’s report 71 T
Page 73 and 74: Consolidated statement of financial
Page 75 and 76: Consolidated statement of cash flow
Page 77 and 78: Notes to the consolidated financial
Page 79 and 80: 79 IAS 39 Financial instruments: Re
Page 81 and 82: 81 two types of joint arrangement:
Page 83 and 84: 83 substance of the tax), the Group
Page 85 and 86: 85 Impairment losses relating to go
Page 87 and 88: 87 k) Leases Leases in which a sign
Page 89 and 90: 89 provided that there are no unful
Page 91 and 92: 91 · Statement of comprehensive in
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93 Revenue — by geographical area
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95 7 Other expenses Maintenance ser
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97 The deferred tax asset of the Gr
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99 The intangible assets of the Gro
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101 Included within assets under co
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103 The movement in investments in
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105 14 Available-for-sale financial
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107 At 1 January Charge for the yea
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109 At 1 January Service costs reco
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111 23 Legal reserves Legal reserve
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113 27 Contingencies At the time of
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115 The main transactions with rela
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117 29 Financial risk management ob
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119 Year ended 31 December 2011 Cro
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121 electronic communications netwo
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123 the achievement of two share va
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125
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127 FINANCING 75 Pojmovnik FRAME RE
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129 SUPERVISORY BOARD 7, 9, 14, 18,
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Annual Report 2011 - T-Hrvatski Telekom

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