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Annual Report 2011 - T-Hrvatski Telekom

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55<br />

Culture<br />

Museum of Contemporary Art<br />

T-HT has been the primary partner of the Museum of<br />

Contemporary Art (MSU) since 2007. This partnership<br />

continued into <strong>2011</strong> with the annual award for<br />

the best Croatian contemporary work of art. T-HT<br />

provides telecommunications services to the museum<br />

alongside financial assistance.<br />

T-HTnagrada@msu.hr<br />

The fourth T-HTnagrada@msu.hr, one the most<br />

prestigious annual awards in the field of contemporary<br />

art in Croatia, was held in <strong>2011</strong>, and a record number<br />

of art works were submitted. An international jury<br />

selected the winning submissions which, this year, were<br />

purchased and included in T-HT’s collection, on show in<br />

the new building of the Museum of Contemporary Art.<br />

Theatres<br />

T-HT continued its tradition of sponsoring Croatian<br />

national theaters in Osijek, Split, Rijeka and Varaždin<br />

and the Gavella City Drama Theater in Zagreb. The<br />

“Špancirfest” street festival and Varaždin Baroque<br />

Evenings were supported through sponsorship of the<br />

City of Varaždin.<br />

Film festivals<br />

In <strong>2011</strong>, T-HT supported a number of film festivals:<br />

the Pula Film Festival, the Vukovar Film Festival,<br />

Zagrebdox, the Zagreb Film Festival, Film Mania and<br />

the Forum Film Zadar.<br />

The roman@tportal.hr prize<br />

Tportal ran its fourth competition for the roman@<br />

tportal.hr literary prize worth<br />

HRK 100,000.<br />

T-Mobile INmusic Festival<br />

In <strong>2011</strong>, T-Mobile supported the INmusic Festival<br />

for the third time. This is Croatia’s largest open-air<br />

festival and it showcased more than 40 international<br />

and local performers on six stages. British daily<br />

newspaper The Times rated T-Mobile’s INmusic<br />

Festival among the top 20 festivals in Europe.<br />

Electronic Beats Festival<br />

T-HT supported the first ever Electronic Beats Zagreb<br />

Festival, which attracted 1,500 visitors who enjoyed<br />

performances by some of the hottest performers on<br />

the current electronic music scene.<br />

Sport<br />

Croatian Olympic Committee<br />

The T-HT Group continued its long-standing<br />

cooperation with the Croatian Olympic Committee, as<br />

its main sponsor, thus linking T-HT’s values<br />

with the Olympic Games principles of fair competition,<br />

persistence and the pursuit of excellence.<br />

MAXtv Premier League<br />

In <strong>2011</strong>, MAXtv launched exclusive broadcasts of<br />

Croatia’s Premier Football League matches. The<br />

cooperation between MAXtv and the Croatian<br />

Premier Football League brings premium production<br />

quality and shows top-flight Croatian football matches<br />

on new interactive platforms. T-HT also sponsors the<br />

Croatian Premier Football League.<br />

Sportske igre mladih (Youth Sports Games)<br />

T-HT is a long-standing sponsor of the Youth Sports<br />

Games, the largest amateur sports event in Croatia.<br />

In <strong>2011</strong>, more than 80,000 competitors from 7 to 18<br />

years old came together to compete in 10 sports.<br />

The event is underpinned by a strong anti-drugs, antialcohol<br />

and anti-violence message.<br />

Responsibility towards employees<br />

Against a backdrop of economic crisis, the key<br />

challenge facing T-HT has been maintaining<br />

investment in employee development, to ensure<br />

a workforce that is motivated to provide quality<br />

customer service and maintain the competitiveness<br />

of Group. At the end of <strong>2011</strong>, the Group had 6,032<br />

employees (full-time equivalent).<br />

Career development<br />

The Group introduced a career development plan<br />

for managers (StepUP!) in 2006. This has now been<br />

reinforced by career development program for all<br />

employees (GoAhead), introduced in <strong>2011</strong>. Under<br />

this plan, the most promising employees are offered<br />

additional opportunities for career development such<br />

as transfer to another business area, international<br />

experience, or other career development initiatives.<br />

Corporate Responsibility

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