Annual Report 2011 - T-Hrvatski Telekom
Annual Report 2011 - T-Hrvatski Telekom
Annual Report 2011 - T-Hrvatski Telekom
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55<br />
Culture<br />
Museum of Contemporary Art<br />
T-HT has been the primary partner of the Museum of<br />
Contemporary Art (MSU) since 2007. This partnership<br />
continued into <strong>2011</strong> with the annual award for<br />
the best Croatian contemporary work of art. T-HT<br />
provides telecommunications services to the museum<br />
alongside financial assistance.<br />
T-HTnagrada@msu.hr<br />
The fourth T-HTnagrada@msu.hr, one the most<br />
prestigious annual awards in the field of contemporary<br />
art in Croatia, was held in <strong>2011</strong>, and a record number<br />
of art works were submitted. An international jury<br />
selected the winning submissions which, this year, were<br />
purchased and included in T-HT’s collection, on show in<br />
the new building of the Museum of Contemporary Art.<br />
Theatres<br />
T-HT continued its tradition of sponsoring Croatian<br />
national theaters in Osijek, Split, Rijeka and Varaždin<br />
and the Gavella City Drama Theater in Zagreb. The<br />
“Špancirfest” street festival and Varaždin Baroque<br />
Evenings were supported through sponsorship of the<br />
City of Varaždin.<br />
Film festivals<br />
In <strong>2011</strong>, T-HT supported a number of film festivals:<br />
the Pula Film Festival, the Vukovar Film Festival,<br />
Zagrebdox, the Zagreb Film Festival, Film Mania and<br />
the Forum Film Zadar.<br />
The roman@tportal.hr prize<br />
Tportal ran its fourth competition for the roman@<br />
tportal.hr literary prize worth<br />
HRK 100,000.<br />
T-Mobile INmusic Festival<br />
In <strong>2011</strong>, T-Mobile supported the INmusic Festival<br />
for the third time. This is Croatia’s largest open-air<br />
festival and it showcased more than 40 international<br />
and local performers on six stages. British daily<br />
newspaper The Times rated T-Mobile’s INmusic<br />
Festival among the top 20 festivals in Europe.<br />
Electronic Beats Festival<br />
T-HT supported the first ever Electronic Beats Zagreb<br />
Festival, which attracted 1,500 visitors who enjoyed<br />
performances by some of the hottest performers on<br />
the current electronic music scene.<br />
Sport<br />
Croatian Olympic Committee<br />
The T-HT Group continued its long-standing<br />
cooperation with the Croatian Olympic Committee, as<br />
its main sponsor, thus linking T-HT’s values<br />
with the Olympic Games principles of fair competition,<br />
persistence and the pursuit of excellence.<br />
MAXtv Premier League<br />
In <strong>2011</strong>, MAXtv launched exclusive broadcasts of<br />
Croatia’s Premier Football League matches. The<br />
cooperation between MAXtv and the Croatian<br />
Premier Football League brings premium production<br />
quality and shows top-flight Croatian football matches<br />
on new interactive platforms. T-HT also sponsors the<br />
Croatian Premier Football League.<br />
Sportske igre mladih (Youth Sports Games)<br />
T-HT is a long-standing sponsor of the Youth Sports<br />
Games, the largest amateur sports event in Croatia.<br />
In <strong>2011</strong>, more than 80,000 competitors from 7 to 18<br />
years old came together to compete in 10 sports.<br />
The event is underpinned by a strong anti-drugs, antialcohol<br />
and anti-violence message.<br />
Responsibility towards employees<br />
Against a backdrop of economic crisis, the key<br />
challenge facing T-HT has been maintaining<br />
investment in employee development, to ensure<br />
a workforce that is motivated to provide quality<br />
customer service and maintain the competitiveness<br />
of Group. At the end of <strong>2011</strong>, the Group had 6,032<br />
employees (full-time equivalent).<br />
Career development<br />
The Group introduced a career development plan<br />
for managers (StepUP!) in 2006. This has now been<br />
reinforced by career development program for all<br />
employees (GoAhead), introduced in <strong>2011</strong>. Under<br />
this plan, the most promising employees are offered<br />
additional opportunities for career development such<br />
as transfer to another business area, international<br />
experience, or other career development initiatives.<br />
Corporate Responsibility