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3.7 Auto_ID — Value Creation from Big Data and Serialization 191<br />

Walgreens, at the Auto-ID Labs 2012 Big Data Conference [26Auto-ID Big<br />

Data] organized with GS-1 and VICS: the use of the serialized identifier for<br />

prescription refills. For Walgreens today, the majority of web orders for refills<br />

are now placed by consumers using a smartphone barcode scanning application<br />

that ‘reads’ the 2D barcode on the pill-box label which the system<br />

uses to look up the initial order which is to be refilled. As we can see from<br />

this example, Big Data, when tied to individually identified products and/or<br />

transactions, allows a company to link data captured in the physical world or<br />

somewhere on the web, to Enterprise systems processes.<br />

3.7.1.4 Quality by design<br />

The cornerstone of FDA’s quality initiative, Pharmaceutical CGMPs for the<br />

21st Century — A Risked Based Regulatory Approach — takes a Process<br />

Analytic Technology (PAT) and Quality be Design (QbD) holistic approach to<br />

identifying sources of variability (in raw materials, in-process materials and<br />

process factors), to managing variability through process understanding and<br />

risk-mitigating control strategies to improve productivity and product quality<br />

throughout the product lifecycle. Underlying this approach is the notion that<br />

quality should be built-in (i.e., by design).<br />

Harmonization achievements in the Quality area include milestones such<br />

as the conduct of stability studies, defining relevant thresholds for impurities<br />

testing and a more flexible approach to pharmaceutical quality based on<br />

Good Manufacturing Practice (GMP) risk management. Specific areas include<br />

Stability, Analytical Validation, Impurities, Pharmacopoeias, Pharmaceutical<br />

Development and the Development and Manufacture of Drug Substances. As<br />

manufacturing supply chains extend around the world, ASTM in E2500-07<br />

and ICH in Q8 (R2), Q9 and Q10 SDO’s have developed guidelines for GMP<br />

regulations for the industry.<br />

In consortia such the MIT CBI BioMANufacturing Research Program [27<br />

BIOMAN], academia is also working with regulators and industry sponsors<br />

to define advanced GMP, PAT and QbD processes for optimized quality manufacturing<br />

and to develop tools to assess and mitigate risk in biopharmaceutical<br />

production. One approach the group has been discussing with industry<br />

sponsors is to investigate QbD applicability to quality oversight of the global<br />

pharmaceutical supply chain.

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