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192 IoT Applications — Value Creation for Industry<br />

3.7.1.5 Legal information flows<br />

Legal issues around data exchange can be divided into two separate concerns,<br />

one is the question of jurisdiction over data, and secondly, within that context,<br />

what party(s) own the data. In the US for example, despite a common<br />

interest in ensuring efficient oversight and promoting safe and environmentally<br />

friendly products, the FDA has not been active in developing national<br />

standards on transportation and drug packaging, Unit of Use labelling and<br />

sustainability guidelines and has instead relied on local and state governments<br />

to regulate material composition, reuse, recycling, and recovery of packaging<br />

through legislation and ordinance. By contrast EU Directive 94/62/EC, “Packaging<br />

and Packaging Waste Directive” (PPWD) and the associated ISO/TC<br />

122/SC 4, “Packaging and environment” are driving packaging changes in that<br />

jurisdiction.<br />

Even where there are no jurisdictional issues, “who owns the data” is a<br />

challenge issue for industry stakeholders. Under current US healthcare legislation<br />

a patient has rights to access their records, but who owns this data,<br />

the doctor, the hospital, the software or hardware/services provider? Developing<br />

secure marketplace mechanisms for the exchange of patient data was the<br />

topic of one session at the PDA/FDA Pharmaceutical Supply Chain Integrity<br />

Conference [28 Miles, 2012].<br />

3.7.1.6 Finance flows<br />

Data is a core asset of every company and a strategic resource that can be<br />

harvested with advances in AIDC technologies. Every step in the development,<br />

clinical trials, manufacturing, distribution and service delivery of<br />

a biologics product involves massive amounts of data. Extensive industry<br />

guidelines and best practices are established for the use of this information<br />

in specific contexts such as quality control or product authentication. Good<br />

Manufacturing Practice (GMP) production and testing practices ensure quality<br />

products.<br />

A parallel assessment of data asset values, liabilities and exchange<br />

mechanisms for these data assets is warranted in light of pharmaceutical development,<br />

technology transfer, commercial manufacturing and product discontinuation<br />

processes. The value of products as they move through the supply

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