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196 IoT Applications — Value Creation for Industry<br />

Fig. 3.20 Embedding social media on the sales floor.<br />

Fig. 3.21 Opportunities for retail using IoT.<br />

As this technological move is hard to stop retail has to explore new opportunities<br />

and services to offer to their clients, see Figure 3.21. Thus, using IoT<br />

retails can retrieve valuable inputs from their consumers with regards to their<br />

shopping behavior and opinion on products and adapt their offerings more

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